Advice and Ideas for UK Small Businesses and SMEs
This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.
Small businesses face financial challenges with day-to-day operations. There is no doubt that some of these businesses will end up failing, because they cannot afford to establish their brand.
Marketing
Marketing
Printed packaging is an effective way to communicate the appearance, quality and other qualities of a product. Sometimes, print design also helps establish the personality of the product and the brand.
Marketing
Card Factory came under fire last month for perceived insensitivity towards diversity of sexuality. Here, Jennifer Janson, chairman of Six Degrees, discusses what businesses can learn from the episode.
Marketing
Ben Harrington of BlueSocial looks at the rise in brands turning to platforms like Facebook, Instagram and Twitter to reach the right audience and outlines why and how you should be advertising your business on social media.
Marketing
Here, Mark Calladine, sales director of CMS Network, explains three benefits for businesses to work with mail experts.
Marketing
Here, Claire Wilson, content strategy director at Stratton Craig, teaches us the lessons we can learn from bad marketers.
Marketing
Here, Shweta Jhajharia of The London Coaching Group, discusses why small businesses need to create an avatar for their marketing.
Marketing
Tim Redgate, co-founder of EchoMany explains how personalisation is key to engaging with consumers.
Marketing
Here, Shweta Jhajharia of The London Coaching Group, discusses why small businesses need to create an avatar for their marketing.
Marketing
Tim Redgate, co-founder of EchoMany explains how personalisation is key to engaging with consumers.
Marketing
Here, Laura Tallett, director, business and corporate at Speed Communications, breaks down the best marketing approach for SMEs.
Marketing
Here, Irma Hunkeler of BlueGlass.co.uk gives her top tips for businesses looking to run an event on a budget.
Marketing
Is there a place for business cards in a digital world? In this piece, we find out.
Marketing
Neil Everatt, CEO of Selenity, discusses how his company approached a rebrand and the lessons small business owners should learn from his experience.
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.
Employing & managing staff
In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?
Partner content
Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade
Partner content
As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?