Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Five tips to get your business started with social media advertising

Ben Harrington of BlueSocial looks at the rise in brands turning to platforms like Facebook, Instagram and Twitter to reach the right audience and outlines why and how you should be advertising your business on social media.

Marketing

Marketing

Three strategic wins gained by working with mail experts

Here, Mark Calladine, sales director of CMS Network, explains three benefits for businesses to work with mail experts.

Marketing

Lessons for small business marketers from epic campaign fails

Here, Claire Wilson, content strategy director at Stratton Craig, teaches us the lessons we can learn from bad marketers.

Marketing

Why your marketing needs an Avatar

Here, Shweta Jhajharia of The London Coaching Group, discusses why small businesses need to create an avatar for their marketing.

Marketing

How personalised content can help you stand out in the noisy markets

Tim Redgate, co-founder of EchoMany explains how personalisation is key to engaging with consumers.

Marketing

Defining the SME – why one size doesn’t fit all when it comes to marketing

Here, Laura Tallett, director, business and corporate at Speed Communications, breaks down the best marketing approach for SMEs.

Marketing

Ten ways to save money on your event

Here, Irma Hunkeler of BlueGlass.co.uk gives her top tips for businesses looking to run an event on a budget. 

Marketing

Business cards in the digital age

Is there a place for business cards in a digital world? In this piece, we find out.

Marketing

Ten ways to save money on your event

Here, Irma Hunkeler of BlueGlass.co.uk gives her top tips for businesses looking to run an event on a budget. 

Marketing

Business cards in the digital age

Is there a place for business cards in a digital world? In this piece, we find out.

Marketing

How a rebrand can boost business growth

Neil Everatt, CEO of Selenity, discusses how his company approached a rebrand and the lessons small business owners should learn from his experience.

Marketing

Affiliate campaigns: How can you measure their success?

Here, Eilidh Whyte, senior account manager at affilinet UK, discusses the measurements key to qualifying success in affiliate campaigns.

Marketing

Lead generation hacks for solopreneurs that work like magic

How content marketing organisations can focus their goals around lead generation.

Marketing

Top five SEO techniques to help you rank

Here, we take a look at the top five techniques to improve your SEO and gain a higher ranking on Google.

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.