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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Why small businesses shouldn’t be afraid of the dark social

Aalia Walker discusses what 'dark social' is, why company owners should care, and how they can use it to the advantage of their business.

Marketing

Marketing

Five ways every business can get started with text marketing

One way to grab the attention of potential customers early is to create a mobile programme before your even start up, says Holly Barber.

Marketing

DIY SEO: Over optimisation – debunking some top SEO myths

Here, Simon Schnieders, founder of Blue Array, tells us the dangers of over-optimisation and debunks some SEO myths.

Marketing

Innovative advertising tips for small business owners

So, here are some creative ideas that you can try to advertise your small business in the UK.

Marketing

Google Analytics: What you need to know about online measurement

Chris Norton assesses why Google Analytics is an essential tool for measuring brand awareness and online conversions.

Marketing

Early stage marketing: Overcoming the struggle for exposure

Nicole Szekeres discusses how her company, which sells bags for instruments, approached the marketing challenge in the early stages of business.

Marketing

The 12 steps of public speaking for small business owners

Here's how to ensure you are on the right track to becoming a successful public speaker.

Marketing

The power of print: How to get your business off the ground

How can you get your message heard above everybody else? Printed marketing materials may be the answer.

Marketing

The 12 steps of public speaking for small business owners

Here's how to ensure you are on the right track to becoming a successful public speaker.

Marketing

The power of print: How to get your business off the ground

How can you get your message heard above everybody else? Printed marketing materials may be the answer.

Marketing

Google’s mobile-first index: Seven myths dispelled

Here, we look at the most common myths heard around Google’s move to a mobile-first index, and address each in turn.

Business Technology

Five of the best tools for digital marketing

In this article, Otto Peura describes five of what he considers to be some of the best tools to help your digital marketing.

Marketing

How to make the right connection for marketing success

In this piece in association with Vistaprint, SmallBusiness.co.uk looks at the many ways for small business owners to make a connection with the contacts that matter, from networking events to approaching other companies in your industry.

Marketing

How to use sensory marketing to increase sales in retail

Engaging your customers five senses through sensory marketing could improve your retail profit.

Recommended Content

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Business Technology

Friendly guide – top tips for small businesses switching to VoIP

With the landline shutdown coming fast, there’s never been a better time to switch to VoIP. Don’t let your small business be left behind!

Export & Import

Avoid delays with exports and imports

Many factors can affect products’ journeys from A to B. Here are some tips for best practice for successful shipping in the modern world