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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Five ways every business can get started with text marketing

One way to grab the attention of potential customers early is to create a mobile programme before your even start up, says Holly Barber.

Marketing

Marketing

DIY SEO: Over optimisation – debunking some top SEO myths

Here, Simon Schnieders, founder of Blue Array, tells us the dangers of over-optimisation and debunks some SEO myths.

Marketing

Innovative advertising tips for small business owners

So, here are some creative ideas that you can try to advertise your small business in the UK.

Marketing

Google Analytics: What you need to know about online measurement

Chris Norton assesses why Google Analytics is an essential tool for measuring brand awareness and online conversions.

Marketing

Early stage marketing: Overcoming the struggle for exposure

Nicole Szekeres discusses how her company, which sells bags for instruments, approached the marketing challenge in the early stages of business.

Marketing

The 12 steps of public speaking for small business owners

Here's how to ensure you are on the right track to becoming a successful public speaker.

Marketing

The power of print: How to get your business off the ground

How can you get your message heard above everybody else? Printed marketing materials may be the answer.

Marketing

Google’s mobile-first index: Seven myths dispelled

Here, we look at the most common myths heard around Google’s move to a mobile-first index, and address each in turn.

Marketing

The power of print: How to get your business off the ground

How can you get your message heard above everybody else? Printed marketing materials may be the answer.

Marketing

Google’s mobile-first index: Seven myths dispelled

Here, we look at the most common myths heard around Google’s move to a mobile-first index, and address each in turn.

Business Technology

Five of the best tools for digital marketing

In this article, Otto Peura describes five of what he considers to be some of the best tools to help your digital marketing.

Marketing

How to make the right connection for marketing success

In this piece in association with Vistaprint, SmallBusiness.co.uk looks at the many ways for small business owners to make a connection with the contacts that matter, from networking events to approaching other companies in your industry.

Marketing

How to use sensory marketing to increase sales in retail

Engaging your customers five senses through sensory marketing could improve your retail profit.

Marketing

A step-by-step guide to starting a WordPress blog

This comprehensive guide will help you create a WordPress blog without any technical expertise.

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Small business owners: discover alternative funding solutions to help fuel your growth

Business Technology

Why you should upgrade your tech now rather than later

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Investing in a franchise

Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.

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16 ways to improve your business cash flow

Read here for 16 tried and tested tips and tricks to improve potential cash flow problems