Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Why data is the key ingredient to operations, loyalty and marketing

In this piece, Raj Sond reveals why data carries a transformative power for small businesses.

Marketing

Marketing

7 inexpensive ways to promote your small business

Want to get your name in front of potential new clients on a budget? Looking for cost effective ways to publicise your business? Check out this list of ideas for offline and online business promotion that won't break the bank.

Marketing

Game-changing Instagram tips for small businesses

Here, Kay Brown presents six key steps for businesses looking to generate results from Instagram.

Marketing

SMEs missing out on sales through post-checkout, apps and email

Small businesses are still not utilising online outlets to communicate with customers, missing out on vital sales.

Marketing

The early-stage marketing challenges of a disruptive online business

Andrew Needham discusses how the marketing strategies for his online meeting space booking platform developed with time.

Marketing

Why small businesses shouldn’t be afraid of the dark social

Aalia Walker discusses what 'dark social' is, why company owners should care, and how they can use it to the advantage of their business.

Marketing

Five ways every business can get started with text marketing

One way to grab the attention of potential customers early is to create a mobile programme before your even start up, says Holly Barber.

Marketing

DIY SEO: Over optimisation – debunking some top SEO myths

Here, Simon Schnieders, founder of Blue Array, tells us the dangers of over-optimisation and debunks some SEO myths.

Marketing

Five ways every business can get started with text marketing

One way to grab the attention of potential customers early is to create a mobile programme before your even start up, says Holly Barber.

Marketing

DIY SEO: Over optimisation – debunking some top SEO myths

Here, Simon Schnieders, founder of Blue Array, tells us the dangers of over-optimisation and debunks some SEO myths.

Marketing

Innovative advertising tips for small business owners

So, here are some creative ideas that you can try to advertise your small business in the UK.

Marketing

Google Analytics: What you need to know about online measurement

Chris Norton assesses why Google Analytics is an essential tool for measuring brand awareness and online conversions.

Marketing

Early stage marketing: Overcoming the struggle for exposure

Nicole Szekeres discusses how her company, which sells bags for instruments, approached the marketing challenge in the early stages of business.

Marketing

The 12 steps of public speaking for small business owners

Here's how to ensure you are on the right track to becoming a successful public speaker.

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.