Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Six tips to small business success in SMS marketing

Matthew Winters explores how your small business can use SMS marketing to its advantage.

Marketing

Marketing

Is print advertisement for small businesses dead?

With the surge in consumer demand for communication and advertising online, does this spell the death of print advertising?

Marketing

Tips for using images on social media to promote your small business

Social media can be an extremely powerful tool for small businesses to get access to their audience, here is how you can use images to boost exposure.

Marketing

Why data is the key ingredient to operations, loyalty and marketing

In this piece, Raj Sond reveals why data carries a transformative power for small businesses.

Marketing

7 inexpensive ways to promote your small business

Want to get your name in front of potential new clients on a budget? Looking for cost effective ways to publicise your business? Check out this list of ideas for offline and online business promotion that won't break the bank.

Marketing

Game-changing Instagram tips for small businesses

Here, Kay Brown presents six key steps for businesses looking to generate results from Instagram.

Marketing

SMEs missing out on sales through post-checkout, apps and email

Small businesses are still not utilising online outlets to communicate with customers, missing out on vital sales.

Marketing

The early-stage marketing challenges of a disruptive online business

Andrew Needham discusses how the marketing strategies for his online meeting space booking platform developed with time.

Marketing

SMEs missing out on sales through post-checkout, apps and email

Small businesses are still not utilising online outlets to communicate with customers, missing out on vital sales.

Marketing

The early-stage marketing challenges of a disruptive online business

Andrew Needham discusses how the marketing strategies for his online meeting space booking platform developed with time.

Marketing

Why small businesses shouldn’t be afraid of the dark social

Aalia Walker discusses what 'dark social' is, why company owners should care, and how they can use it to the advantage of their business.

Marketing

Five ways every business can get started with text marketing

One way to grab the attention of potential customers early is to create a mobile programme before your even start up, says Holly Barber.

Marketing

DIY SEO: Over optimisation – debunking some top SEO myths

Here, Simon Schnieders, founder of Blue Array, tells us the dangers of over-optimisation and debunks some SEO myths.

Marketing

Innovative advertising tips for small business owners

So, here are some creative ideas that you can try to advertise your small business in the UK.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?