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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

7 best email marketing software for UK businesses

Factors to consider include the number of recipients you need to mail out to, design customisation to match the brand, integrations, data migration and ease of use

Marketing

Marketing

How to do your market research on a shoestring budget

Jane Frost CBE, CEO of the Market Research Society, talks about how you can do useful market research, even on a tight budget.

Marketing

How Awin can support your small business

Find out more about how affiliate marketing with Awin can help grow your small business and boost your market presence.

Marketing

The importance of good copy in your marketing communications

Writer and marketer Jenni O'Connor shares her thoughts on why it's necessary to take extra care with copywriting.

Marketing

When is the best time to run an affiliate marketing campaign?

Affiliate marketing - promoting your brand through other people's influential websites - is something big brands have been doing for years. Now affiliate marketing is within reach of small businesses

Marketing

Influencer marketing for the small business

Influencers enthusing about your brand can be a great way for SMEs to tap into the power of social media. We explain what influencer marketing is and how you can harness it

Marketing

Affiliate marketing – what is it and what can it do for your business?

Not just reserved for large brands - affiliate marketing is the online channel you’re missing out on

Marketing

What is a royal warrant and how do you get one?

A royal warrant is seen as being a stamp of approval from the King himself. But they’re not just for luxury products, they can be for roofing and even a can of baked beans. What is a royal warrant and how do you get one?

Marketing

Affiliate marketing – what is it and what can it do for your business?

Not just reserved for large brands - affiliate marketing is the online channel you’re missing out on

Marketing

What is a royal warrant and how do you get one?

A royal warrant is seen as being a stamp of approval from the King himself. But they’re not just for luxury products, they can be for roofing and even a can of baked beans. What is a royal warrant and how do you get one?

Marketing

5 video creation tools that make marketing your small business easier

Video marketing can be a challenge, but with the right tech stack, it doesn’t have to be so overwhelming.

Marketing

How market research can boost your marketing strategy

How to use market research to make smart marketing decisions for your business

Marketing

Marketing a new business

Half of UK businesses don’t have a marketing plan. Here’s how to ensure you get ahead of the pack

Marketing

How to market a physical therapy practice

Your physical therapy marketing consists of lots of moving parts. We'll break them down here so that you can get started

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