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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

The importance of good copy in your marketing communications

Writer and marketer Jenni O'Connor shares her thoughts on why it's necessary to take extra care with copywriting.

Marketing

Marketing

When is the best time to run an affiliate marketing campaign?

Affiliate marketing - promoting your brand through other people's influential websites - is something big brands have been doing for years. Now affiliate marketing is within reach of small businesses

Marketing

Influencer marketing for small business

Influencers enthusing about your brand can be a great way for SMEs to tap into the power of social media. We explain what influencer marketing is and how you can harness it

Marketing

Affiliate marketing – what is it and what can it do for your business?

Not just reserved for large brands - affiliate marketing is the online channel you’re missing out on

Marketing

What is a royal warrant and how do you get one?

A royal warrant is seen as being a stamp of approval from the King himself. But they’re not just for luxury products, they can be for roofing and even a can of baked beans. What is a royal warrant and how do you get one?

Marketing

5 video creation tools that make marketing your small business easier

Video marketing can be a challenge, but with the right tech stack, it doesn’t have to be so overwhelming.

Marketing

How market research can boost your marketing strategy

How to use market research to make smart marketing decisions for your business

Marketing

Marketing a new business

Half of UK businesses don’t have a marketing plan. Here’s how to ensure you get ahead of the pack

Marketing

How market research can boost your marketing strategy

How to use market research to make smart marketing decisions for your business

Marketing

Marketing a new business

Half of UK businesses don’t have a marketing plan. Here’s how to ensure you get ahead of the pack

Marketing

How to market a physical therapy practice

Your physical therapy marketing consists of lots of moving parts. We'll break them down here so that you can get started

Marketing

Marketing trends for small businesses in 2023

Automating social media, working harder to obtain customer data and working what data you do have harder are just some of the marketing trends affecting small businesses in 2023

Marketing

How to market your gaming app

Here's how small gaming development companies can best go about marketing their new or existing game app

Marketing

How to market your book

Writing a book can be one of the best things you can do to promote your business or sell yourself as a business coach or consultant. But how do you go about actually getting people to read it?

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