19 Oct 2018
How market research can boost your marketing strategy
Market research is not just for big businesses and it does not need to be expensive. In fact, with reduced …
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26 Sep 2018
PR and communications: how David can take on Goliath with the right message
When running a new start-up or small business, you may often feel like the odds are stacked against you as …
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18 Sep 2018
Marketing planning: Getting your business the exposure it needs
One of the biggest challenges faced by small business owners is the creation and implementation of their marketing strategies. They …
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14 Sep 2018
Four reasons why networking is important for your PR
Networking plays a large part in maintaining your business PR. The act of engaging with others in your industry not …
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13 Sep 2018
Business Blog content: how to ensure users keep returning
Every business, no matter how big or small, can benefit from blog content. Not only is it a great way …
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11 Sep 2018
How to promote your small business blog organically
Blogging is an important marketing tool, helping businesses create an online presence to increase exposure. It’s an efficient tool for …
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11 Sep 2018
Top social media tips for small businesses
As a small business, it’s likely that your marketing department is relatively small to non-existent, so the world of …
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6 Sep 2018
Instagram Stories: How you can use video and photos to build your business
People go to Instagram to connect and communicate with businesses they love. In fact, more than 200 million daily active …
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6 Sep 2018
The low cost of digital marketing: strategies for businesses on a budget
For many businesses, digital is the only way to go about their marketing these days. Cheaper, quicker, and more measurable, …
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4 Sep 2018
How to market your app for loyalty
Did you know that the average mobile app retention rate is approximately 20 per cent after 90 days? That’s not great, …