Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Starting a small business podcast

We run you through the essentials of how to start a small business podcast, talking to three entrepreneurs about what they've learned.

Marketing

Marketing

Five tips for your PR strategy in December

Here, Simran Ghata-Aura of Journolink shares five tips to help you plan your PR strategy in December.

Marketing

A guide to marketing your small business on YouTube

Here, we look at how best to market your business on YouTube to maximise visibility for your company.

Marketing

How to use your personal brand to boost your business

The way that businesses interact with customers has changed, with more focus on the people behind the brand. BusinessofBrand's Linzi Boyd explains how your company can adapt.

Marketing

How to do your market research on a shoestring budget

Jane Frost CBE, CEO of the Market Research Society, talks about how you can do useful market research, even on a tight budget.

Marketing

How market research can boost your marketing strategy

Here, we look at how businesses can use market research to make better business decisions that maintain their competitive edge.

Marketing

PR and communications: how David can take on Goliath with the right message

Here are a few simple tips to consider for when you are planning your first, or next PR campaign.

Marketing

Marketing planning: Getting your business the exposure it needs

SmallBusiness.co.uk speaks to company owners that focused on a strong marketing push and reveal essential insight into the paths they took to get the message out.

Marketing

Four reasons why networking is important for your PR

Here, Journolink's Simran Ghata-Aura outlines why networking is good for your PR.

Marketing

Business Blog content: how to ensure users keep returning

Here, we look at four ways to make your business blog content more interesting and ensure users keep returning to your website.

Marketing

How to promote your small business blog organically

Should you promote your blog organically or with the help of professionals? Here, we explore the options.

Marketing

Top social media tips for small businesses

Achieving social media success as a small business requires knowledge of the right platforms, a comprehensive strategy, and persistence. Here, we reveal what's needed to succeed in social today.

Marketing

Instagram Stories: How you can use video and photos to build your business

Here's how to formulate a robust strategy for your brand on the booming social platform that is Instagram.

Marketing

The low cost of digital marketing: strategies for businesses on a budget

Here are some digital marketing tips to ensure your small business is getting the right exposure at the right price.

Partner content

Can businesses save money on CBILS repayment costs by refinancing for a RLS loan?

Your business could save money on CBILS repayments by refinancing for an RLS loan – Funding Options tells us how

Partner content

What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers

Partner content

What is public liability insurance, and does it cover Covid-19 claims?

Public liability insurance can cover your small business if a third party has an accident or injury. But does public liability insurance cover claims made against your business arising from Covid-19?

Partner content

Business insurance everything you need to know

Every small business may need to be insured at some level. But which policies are must-haves, and which are optional? Edward Murray guides you through the maze