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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Reactivate your email list and re-engage subscribers

Inactive subscribers can be a drag on your email list. But a re-engagement campaign can get them involved and provide useful intel for your business

Marketing

Marketing

Social media trends to watch out for in 2022

Social audio, buying through social channels and paying if you want to get your posts seen are just three social media trends for 2022, says Mark Wright

Marketing

Spending your seed capital on marketing? You need a plan

Matthew Cushen, co-founder at Worth Capital, advises on the best way to approach your start-up marketing plan.

Marketing

Making the most of your small business marketing budget

Big companies spend 20% of their turnover on marketing. How much should your SME be spending? Small business expert Nigel Temple explains how to make the most of your marketing budget

Marketing

How to film a YouTube video

Putting together content for your YouTube channel is a real creative challenge. We'll run you through the details of how to film your video

Marketing

How to get started with brand partnerships on YouTube

Once you're YouTube channel is more established, you might want to think about brand partnerships. Here's what you need to know

Marketing

How to create a YouTube channel for your small business

Before you jump in and start creating content for your channel, you need to create a YouTube account for your small business. Here's how

Marketing

How I grew my YouTube channel to over 68,000 subscribers

Sid Partridge, self-employed owner of Partridge Exterior Cleaning, tells Small Business how he grew the firm's YouTube channel

Marketing

How to create a YouTube channel for your small business

Before you jump in and start creating content for your channel, you need to create a YouTube account for your small business. Here's how

Marketing

How I grew my YouTube channel to over 68,000 subscribers

Sid Partridge, self-employed owner of Partridge Exterior Cleaning, tells Small Business how he grew the firm's YouTube channel

Marketing

A guide to marketing your small business on YouTube

Here, we look at how best to market your business on YouTube to maximise visibility for your company

Marketing

The essential guide to small business marketing

In this guide, we look at how small business marketing can be made easy for new company owners.

Marketing

Is TikTok better than Facebook for small business ads?

Because it’s a new platform, ads on TikTok are better value and require less creative input than Facebook ads

Marketing

The art of creating a successful newsletter

Newsletters are a great way to keep in touch with your customers, share news and convert subscribers into customers, says Jay Ripton

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