The essential guide to small business marketing
In this guide, we look at how small business marketing can be made easy for new company owners.
Marketing
This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.
In this guide, we look at how small business marketing can be made easy for new company owners.
Marketing
Marketing
Because it’s a new platform, ads on TikTok are better value and require less creative input than Facebook ads
Marketing
Newsletters are a great way to keep in touch with your customers, share news and convert subscribers into customers, says Jay Ripton
Marketing
Jay Ripton explains why, even though social media has exploded over the past decade, email marketing is still worth your time and money
Marketing
Clubhouse is a new social media app, but what opportunities does it have for small businesses? Jim Meadows tell us more
Marketing
You don’t need an advertising budget to drive sales. What you need is an authentic message and customers who support your vision
Marketing
For those that are new to TikTok, Traktion shows you what you need to know to make your marketing attracts the right audience
Marketing
Snapchat is ubiquitous for those aged between 14 and 24 in the States. Yet many small businesses are timid about marketing to Gen Z. Brian Skewes shows you how
Marketing
For those that are new to TikTok, Traktion shows you what you need to know to make your marketing attracts the right audience
Marketing
Snapchat is ubiquitous for those aged between 14 and 24 in the States. Yet many small businesses are timid about marketing to Gen Z. Brian Skewes shows you how
Marketing
Affiliate marketing has become $1.7bn industry in Britain alone. But what is it and how do you make money from it?
Marketing
3 marketing strategies most small businesses use compared – digital advertising, internet search and branded content. Which one is right for you?
Marketing
The coronavirus pandemic could be the window of opportunity for you to reinvent how you market your small business
Marketing
Creating waves on Twitter is not always a bad thing but you must be careful what you do post. Four do’s and don’ts of sharing controversial material on Twitter.
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.
Business Technology
To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis
Investing in a franchise
Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.