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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How to film a YouTube video

Putting together content for your YouTube channel is a real creative challenge. We'll run you through the details of how to film your video

Marketing

Marketing

How to get started with brand partnerships on YouTube

Once you're YouTube channel is more established, you might want to think about brand partnerships. Here's what you need to know

Marketing

How to create a YouTube channel for your small business

Before you jump in and start creating content for your channel, you need to create a YouTube account for your small business. Here's how

Marketing

How I grew my YouTube channel to over 68,000 subscribers

Sid Partridge, self-employed owner of Partridge Exterior Cleaning, tells Small Business how he grew the firm's YouTube channel

Marketing

A guide to marketing your small business on YouTube

Here, we look at how best to market your business on YouTube to maximise visibility for your company

Marketing

The essential guide to small business marketing

In this guide, we look at how small business marketing can be made easy for new company owners.

Marketing

Is TikTok better than Facebook for small business ads?

Because it’s a new platform, ads on TikTok are better value and require less creative input than Facebook ads

Marketing

The art of creating a successful newsletter

Newsletters are a great way to keep in touch with your customers, share news and convert subscribers into customers, says Jay Ripton

Marketing

Is TikTok better than Facebook for small business ads?

Because it’s a new platform, ads on TikTok are better value and require less creative input than Facebook ads

Marketing

The art of creating a successful newsletter

Newsletters are a great way to keep in touch with your customers, share news and convert subscribers into customers, says Jay Ripton

Marketing

Why email marketing is still crucial in the 2020s

Jay Ripton explains why, even though social media has exploded over the past decade, email marketing is still worth your time and money

Marketing

Clubhouse app – what is it and how can I use it for small business marketing?

Clubhouse is a new social media app, but what opportunities does it have for small businesses? Jim Meadows tell us more

Marketing

How to grow your business with zero advertising budget

You don’t need an advertising budget to drive sales. What you need is an authentic message and customers who support your vision

Marketing

5 tips to make your small business TikTok marketing a success

For those that are new to TikTok, Traktion shows you what you need to know to make your marketing attracts the right audience

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What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.