Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How to use Snapchat to sell your products to Gen Z

Snapchat is ubiquitous for those aged between 14 and 24 in the States. Yet many small businesses are timid about marketing to Gen Z. Brian Skewes shows you how

Marketing

Getting started and making money in affiliate marketing

Affiliate marketing has become $1.7bn industry in Britain alone. But what is it and how do you make money from it?

Marketing

3 marketing strategies for your small business compared

3 marketing strategies most small businesses use compared – digital advertising, internet search and branded content. Which one is right for you?

Marketing

5 ways to market your small business during COVID-19

The coronavirus pandemic could be the window of opportunity for you to reinvent how you market your small business

Marketing

How NOT to tweet like President Trump if you want to keep your account

Creating waves on Twitter is not always a bad thing but you must be careful what you do post. Four do’s and don’ts of sharing controversial material on Twitter.

Marketing

Small business online marketing 101, all the latest tips

If you have a small business and you're ready to take it online, or you need some extra help to market your small business, read these digital marketing tips 101.

Marketing

Google gives £25m worth of free ad spend to British small businesses

Google awards free ad grants worth up to £800 each to UK small businesses that have advertised on the internet search giant in the past

Marketing

Should I reduce my marketing budget due to coronavirus?

5 reasons why you shouldn’t cut or reduce your marketing budget in response to the coronavirus outbreak

Marketing

Google gives £25m worth of free ad spend to British small businesses

Google awards free ad grants worth up to £800 each to UK small businesses that have advertised on the internet search giant in the past

Marketing

Should I reduce my marketing budget due to coronavirus?

5 reasons why you shouldn’t cut or reduce your marketing budget in response to the coronavirus outbreak

Marketing

Space is the place: why your brand needs to tap into the space craze

Outer space will be one of the hot marketing trends in 2020, according to James Wright of agency Red Havas. Even the smallest brands can take advantage of the space craze

Marketing

What makes an effective business flyer? – a Small Business guide

Nine out of 10 of us remember a business flyer through our letterbox. But designing an effective business flyer needs careful thought, says Simon Cooper

Marketing