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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How to market your gaming app

Here's how small gaming development companies can best go about marketing their new or existing game app

Marketing

Marketing

How to market your book

Writing a book can be one of the best things you can do to promote your business or sell yourself as a business coach or consultant. But how do you go about actually getting people to read it?

Marketing

The top 10 social media trends for 2023

A report into social media trends shows what is up and coming for 2023. Do you agree with the top 10 predictions?

Marketing

Digital marketing trends for small business in 2023

Jay Ripton shares the digital marketing trends for small businesses which will continue to thrive into 2023 – which ones will you adopt?

Marketing

The marketing mix: What entrepreneurs should know

The marketing mix concept was developed by a Harvard professor after the Second World War. What is it and how can it help your business?

Marketing

Small business SEO: 6 easy wins to boost your website ranking

Your small business SEO can rank alongside big rivals on Google if you follow these six simple steps.

Marketing

Advantages and disadvantages of direct marketing for small businesses

In this guide, we explain what direct marketing is plus the advantages and disadvantages of direct marketing for your small business

Marketing

Making the most of marketing on a shoestring budget

BBC Apprentice winner Mark Wright explains how you can really stretch your shoestring marketing budget and grow your business.

Marketing

Advantages and disadvantages of direct marketing for small businesses

In this guide, we explain what direct marketing is plus the advantages and disadvantages of direct marketing for your small business

Marketing

Making the most of marketing on a shoestring budget

BBC Apprentice winner Mark Wright explains how you can really stretch your shoestring marketing budget and grow your business.

Marketing

Reactivate your email list and re-engage subscribers

Inactive subscribers can be a drag on your email list. But a re-engagement campaign can get them involved and provide useful intel for your business

Marketing

Social media trends to watch out for in 2022

Social audio, buying through social channels and paying if you want to get your posts seen are just three social media trends for 2022, says Mark Wright

Marketing

Spending your seed capital on marketing? You need a plan

Matthew Cushen, co-founder at Worth Capital, advises on the best way to approach your start-up marketing plan.

Marketing

Making the most of your small business marketing budget

Big companies spend 20% of their turnover on marketing. How much should your SME be spending? Small business expert Nigel Temple explains how to make the most of your marketing budget

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Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?