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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Small business tips for tracking your online reputation

Business owners can address the challenge of reputation management by employing brand monitoring tools. Here, Yana Yelina reviews some of them.

Marketing

Marketing

Consumers buy products endorsed with user-generated images

People trust social media posts with user-generated images seven times more than traditional ads, a new study reveals.

Marketing

Six essential steps to getting your marketing strategy right

Here, David English explores the simple marketing tips to reaching more customers more effectively.

Marketing

Small businesses bemoan Facebook advertising system

SMEs express dissatisfaction with Facebook advertising, as many struggle to see their visibility turn into profit.

Marketing

Businesses are not measuring their social media marketing efforts

Businesses are failing to measure their social media marketing efforts regularly, according to new research.

Marketing

Five online marketing strategies to gear up for Christmas

With over 60 per cent of UK consumers doing half of their Christmas shopping online, it’s time to knock it up a gear, says Tim Cameron-Kitchen.

Marketing

Simple ways for your offline marketing to benefit your online marketing

Colour Graphics talks us through seven easy steps that use offline marketing to boost your presence online.

Marketing

Creating the perfect brand guide lines in three simple steps

Laura McLeod, senior digital marketing manager at 99designs, talks us through her 3 part guide to building the perfect brand.

Marketing

Simple ways for your offline marketing to benefit your online marketing

Colour Graphics talks us through seven easy steps that use offline marketing to boost your presence online.

Marketing

Creating the perfect brand guide lines in three simple steps

Laura McLeod, senior digital marketing manager at 99designs, talks us through her 3 part guide to building the perfect brand.

Marketing

Why a strong online reputation strategy is a must

Simon Wadsworth discusses what small businesses can do to protect themselves while still making the most of the marketing opportunities offered by a strong online presence.

Marketing

Five reasons why small businesses should focus on PPC before SEO

Here, we look at the merits of targeting PPC for your small business marketing before trying to tackle the riddle of SEO.

Marketing

How businesses can use social media videos to influence purchasing decisions

Half of small businesses aren’t using social media, despite consumer engagement opportunities online, a new study finds.

Marketing

How to stand out at a business marketing exhibition

Katie Price, director of RAL Display, talks us through the top tips for making you stand out at an exhibition.

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