Advice and Ideas for UK Small Businesses and SMEs
This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.
In the latest in our monthly series looking at how to handle reputational crises, Jennifer Janson discusses what can be learned from American shoe manufacturer New Balance and its pro-Trump outburst.
Marketing
Marketing
Sammy Blindell discusses the low-cost and no-cost marketing strategies that net the most significant results, in the least amount of time.
Marketing
In this piece, Dr. Mark Davey discusses how key research among friends and family influenced an about-turn for the positioning of his underwear company.
Marketing
Business owners can address the challenge of reputation management by employing brand monitoring tools. Here, Yana Yelina reviews some of them.
Marketing
People trust social media posts with user-generated images seven times more than traditional ads, a new study reveals.
Marketing
Here, David English explores the simple marketing tips to reaching more customers more effectively.
Marketing
SMEs express dissatisfaction with Facebook advertising, as many struggle to see their visibility turn into profit.
Marketing
Businesses are failing to measure their social media marketing efforts regularly, according to new research.
Marketing
SMEs express dissatisfaction with Facebook advertising, as many struggle to see their visibility turn into profit.
Marketing
Businesses are failing to measure their social media marketing efforts regularly, according to new research.
Marketing
With over 60 per cent of UK consumers doing half of their Christmas shopping online, it’s time to knock it up a gear, says Tim Cameron-Kitchen.
Marketing
Colour Graphics talks us through seven easy steps that use offline marketing to boost your presence online.
Marketing
Laura McLeod, senior digital marketing manager at 99designs, talks us through her 3 part guide to building the perfect brand.
Marketing
Simon Wadsworth discusses what small businesses can do to protect themselves while still making the most of the marketing opportunities offered by a strong online presence.
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.
Employing & managing staff
In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?
Partner content
Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade
Partner content
As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?