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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Five online marketing strategies to gear up for Christmas

With over 60 per cent of UK consumers doing half of their Christmas shopping online, it’s time to knock it up a gear, says Tim Cameron-Kitchen.

Marketing

Marketing

Simple ways for your offline marketing to benefit your online marketing

Colour Graphics talks us through seven easy steps that use offline marketing to boost your presence online.

Marketing

Creating the perfect brand guide lines in three simple steps

Laura McLeod, senior digital marketing manager at 99designs, talks us through her 3 part guide to building the perfect brand.

Marketing

Why a strong online reputation strategy is a must

Simon Wadsworth discusses what small businesses can do to protect themselves while still making the most of the marketing opportunities offered by a strong online presence.

Marketing

Five reasons why small businesses should focus on PPC before SEO

Here, we look at the merits of targeting PPC for your small business marketing before trying to tackle the riddle of SEO.

Marketing

How businesses can use social media videos to influence purchasing decisions

Half of small businesses aren’t using social media, despite consumer engagement opportunities online, a new study finds.

Marketing

How to stand out at a business marketing exhibition

Katie Price, director of RAL Display, talks us through the top tips for making you stand out at an exhibition.

Marketing

Wigan: The town with the plan

Here's how an amusing video worked wonders for marketing the regeneration of the North West town of Wigan.

Marketing

How to stand out at a business marketing exhibition

Katie Price, director of RAL Display, talks us through the top tips for making you stand out at an exhibition.

Marketing

Wigan: The town with the plan

Here's how an amusing video worked wonders for marketing the regeneration of the North West town of Wigan.

Marketing

The benefits of an integrated professional and personal online presence

Javier Camara discussed why entrepreneurs cannot and shouldn’t separate their personal and professional lives.

Marketing

Eight effective tools to amplify your mobile marketing

Here are eight modern tools that will kickstart your mobile marketing and make your brand stand out in a sea of advertising saturation.

Marketing

Why small businesses need a streamlined marketing strategy

Here, we look at five pointers to an effective media strategy, that enable SMEs to better combat the challenges facing them in the UK today.

Marketing

Three reasons why your business needs better SEO

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