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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Affiliate marketing: Eight top tips for partnering with publishers

Here, we outline the benefits of affiliate marketing and how it can help small businesses with exposure.

Marketing

Marketing

How vouchers revolutionise the world of online shopping

Looking for the best price in today's market can often mean turning to vouchers, as we reveal in this piece.

Marketing

How networking can contribute to marketing success

In this piece, in association with Vistaprint, we look at the effectiveness of trade fairs and the power of networking for marketing your small company.

Marketing

The future of TV advertising

Here, we look at the change in the way in which viewers access and digest content.

Marketing

Stealth sales tips from a network marketing entrepreneur

In this piece, Cliff Walker shares some tips from one of the toughest sales industries: network marketing.

Marketing

Taking your first steps into successful marketing

In this piece, in association with Vistaprint, we look at how three companies successfully gained marketing exposure in the early stages of business.

Marketing

Brands with social media presence seen as more ‘human’

Social media platforms provide businesses with a huge opportunity to improve consumer trust, research finds.

Marketing

Should B2B brands be funny and personable on social media?

Is there a place for humour and quirky personality traits in a B2B brand? Here, we look into it.

Marketing

Brands with social media presence seen as more ‘human’

Social media platforms provide businesses with a huge opportunity to improve consumer trust, research finds.

Marketing

Should B2B brands be funny and personable on social media?

Is there a place for humour and quirky personality traits in a B2B brand? Here, we look into it.

Marketing

Ten Facebook video strategies for businesses

Here, Gavin Hammar shares ten strategies that will help you create more engagement for your business via the Facebook platform.

Marketing

Why sports sponsorship can be rewarding for small businesses

Here, Kelly Williams look at why sports sponsorship needn't be the preserve of huge companies.

Marketing

How to grow your business awareness without social media

Here, we look at the marketing options outside of social media to raise business awareness.

Marketing

What is the best recipe for marketing success?

Jamie Barlow presents the marketing options that will work the best for your small business.

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Future-proof your business communications set-up

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Avoid delays with exports and imports

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