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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Does trade marketing increase sales?

In this article, we look at how a stronger integration with your supplier can result in increased sales.

Marketing

Marketing

Does your company’s logo work in the digital age?

In this piece, Suzanne Vallance discusses the powerful marketing message that a good logo can convey.

Marketing

How to choose a marketing automation tool

In this post, we’ll focus on the entry level and professional marketing automation tools most suitable for small businesses.

Marketing

How to create a profitable small business blog

In this piece, we look at the steps to take to ensure your small business blog accomplishes big things for your company.

Marketing

Top affiliate programmes in three popular affiliate niches

Here, we talk about the most important considerations for your business when starting in affiliate marketing.

Marketing

Affiliate marketing: Eight top tips for partnering with publishers

Here, we outline the benefits of affiliate marketing and how it can help small businesses with exposure.

Marketing

How vouchers revolutionise the world of online shopping

Looking for the best price in today's market can often mean turning to vouchers, as we reveal in this piece.

Marketing

How networking can contribute to marketing success

In this piece, in association with Vistaprint, we look at the effectiveness of trade fairs and the power of networking for marketing your small company.

Marketing

How vouchers revolutionise the world of online shopping

Looking for the best price in today's market can often mean turning to vouchers, as we reveal in this piece.

Marketing

How networking can contribute to marketing success

In this piece, in association with Vistaprint, we look at the effectiveness of trade fairs and the power of networking for marketing your small company.

Marketing

The future of TV advertising

Here, we look at the change in the way in which viewers access and digest content.

Marketing

Stealth sales tips from a network marketing entrepreneur

In this piece, Cliff Walker shares some tips from one of the toughest sales industries: network marketing.

Marketing

Taking your first steps into successful marketing

In this piece, in association with Vistaprint, we look at how three companies successfully gained marketing exposure in the early stages of business.

Marketing

Brands with social media presence seen as more ‘human’

Social media platforms provide businesses with a huge opportunity to improve consumer trust, research finds.

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What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.