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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Four tips for improving your email marketing performance

Chloe Thomas gives advice to e-commerce companies on getting people onto your website through email marketing.

Marketing

Marketing

Consumers go for products with social media buzz

Consumers and business buyers are willing to pay up to 10 per cent more for brands that offer interesting content and engaging social media experiences, research finds.

Marketing

Overcoming the marketing challenges in an early-stage business

Anil Stocker, founder of MarketInvoice, discusses how he was able to slowly build up a user base for his online finance platform.

Marketing

Living with Google: A new guide to SEO for a small business

Jasper Martens, head of marketing and communications at Simply Business, discusses how a small company should approach SEO with Google's algorithm changes in mind.

Marketing

Why SMS is not just about selling for small businesses

Holly Barber of FireText Communications presents five reasons for texting customers and prospects.

Marketing

On-site social: The key to social media e-commerce success

Social media can be frustrating and time consuming for a small business so get your customers and site visitors to look after it for you. Marketing expert Chloe Thomas explains how.

Marketing

Shoppers relying on social media when buying items online

Almost half of consumers say they now count on social media when making an online purchasing decision, research finds.

Marketing

Why small businesses should be mindful of timing when sending marketing emails

Marketers should avoid sending emails in the early hours in an attempt to top inboxes for the following morning, a study suggests.

Marketing

Shoppers relying on social media when buying items online

Almost half of consumers say they now count on social media when making an online purchasing decision, research finds.

Marketing

Why small businesses should be mindful of timing when sending marketing emails

Marketers should avoid sending emails in the early hours in an attempt to top inboxes for the following morning, a study suggests.

Marketing

Using the internet to attract new clients

Entrepreneur Nicola Bird talks about taking your business to a virtual audience.

Marketing

That special something: Why promotional products work for small businesses

Marketing can sometimes be a hard beast to crack, regardless of which industry you work in and especially for small businesses. So where do promotional items fit in to the marketing mix of a digital world?

Marketing

The importance of promoting yourself as a small business: SEO

Rebecca Scully, managing director of PR agency Smarts, discusses how changes in SEO mean businesses should be more scrupulous than ever in their online ranking efforts.

Marketing

A guide to networking for a small business owner

Mark Asquith, co-owner and marketing director at DMSQD, gives insight into how to make the most of networking opportunities.

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