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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Businesses forced into discounting to compete

Small and medium-sized enterprises are having to rely on sizeable discounts to encourage new trade, research suggests.

Marketing

Marketing

How to run an effective online advertising campaign

Sean Riley, CEO of global ad marketplace Ad Dynamo, discusses the steps to follow to achieve results when advertising online.

Marketing

Looking after the SEO

Andreas Voniatis started SEO consultancy Alchemy Viral in 2010 and is now expecting to turn over £900,000 in 2012.

Marketing

Marketing with credibility

Jonathan Cowan, commercial product manager for Sage UK's small business division, talks about how businesses can effectively communicate a credible message.

Marketing

5 Ways to market your small business 

Developments in technology and the popularity of social media have bought many opportunities to small businesses, especially in terms of marketing.

Marketing

Can a small business do its own PR?

PR can be a daunting prospect for small businesses, but it is possible to manage your own campaign. Kate Warwick, director at agency PR Savvy, explains how.

Marketing

Optimising Twitter for business

In this age of 24/7 communication, your consumers are not only people who buy your product or services, but are vital to your online presence and valued members of your marketing team.

Marketing

The benefits of direct marketing

Writer and marketer Jenni O’Connor of Kaiku Communications asks if, in today’s economic climate, direct marketing is best.

Marketing

Optimising Twitter for business

In this age of 24/7 communication, your consumers are not only people who buy your product or services, but are vital to your online presence and valued members of your marketing team.

Marketing

The benefits of direct marketing

Writer and marketer Jenni O’Connor of Kaiku Communications asks if, in today’s economic climate, direct marketing is best.

Marketing

The benefits of video marketing

SmallBusiness.co.uk looks at how creating videos can convey an impactful company message.

Marketing

Ethical SEO

Mark Blackhurst started SEO Next from a bedroom in 2009 and now turns over £1 million.

Marketing

How can I make my website easy to navigate?

I run a small business and am about to launch a new retail website. Can you give me some tips on making my website easy to navigate?

Marketing

Tips for Search Engine Optimisation

Faith Evans, Head of Website Production at BT Business, explains how search engine optimisation can get you to the top of Google.

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