Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

That special something: Why promotional products work for small businesses

Marketing can sometimes be a hard beast to crack, regardless of which industry you work in and especially for small businesses. So where do promotional items fit in to the marketing mix of a digital world?

Marketing

Marketing

The importance of promoting yourself as a small business: SEO

Rebecca Scully, managing director of PR agency Smarts, discusses how changes in SEO mean businesses should be more scrupulous than ever in their online ranking efforts.

Marketing

A guide to networking for a small business owner

Mark Asquith, co-owner and marketing director at DMSQD, gives insight into how to make the most of networking opportunities.

Marketing

How will social media attract more traffic to my website?

Having a presence on social media websites will help to increase brand awareness, which will help you to reach new customers that might not have found your products/services previously.

Marketing

Know your market

Researching your marketplace is key to helping you set up your business.

Marketing

Businesses forced into discounting to compete

Small and medium-sized enterprises are having to rely on sizeable discounts to encourage new trade, research suggests.

Marketing

How to run an effective online advertising campaign

Sean Riley, CEO of global ad marketplace Ad Dynamo, discusses the steps to follow to achieve results when advertising online.

Marketing

Looking after the SEO

Andreas Voniatis started SEO consultancy Alchemy Viral in 2010 and is now expecting to turn over £900,000 in 2012.

Marketing

How to run an effective online advertising campaign

Sean Riley, CEO of global ad marketplace Ad Dynamo, discusses the steps to follow to achieve results when advertising online.

Marketing

Looking after the SEO

Andreas Voniatis started SEO consultancy Alchemy Viral in 2010 and is now expecting to turn over £900,000 in 2012.

Marketing

Marketing with credibility

Jonathan Cowan, commercial product manager for Sage UK's small business division, talks about how businesses can effectively communicate a credible message.

Marketing

5 Ways to market your small business 

Developments in technology and the popularity of social media have bought many opportunities to small businesses, especially in terms of marketing.

Marketing

Can a small business do its own PR?

PR can be a daunting prospect for small businesses, but it is possible to manage your own campaign. Kate Warwick, director at agency PR Savvy, explains how.

Marketing

Optimising Twitter for business

In this age of 24/7 communication, your consumers are not only people who buy your product or services, but are vital to your online presence and valued members of your marketing team.

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.