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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Digital marketing trends for small business in 2023

Jay Ripton shares the digital marketing trends for small businesses which will continue to thrive into 2023 – which ones will you adopt?

Marketing

Marketing

The marketing mix: What entrepreneurs should know

The marketing mix concept was developed by a Harvard professor after the Second World War. What is it and how can it help your business?

Marketing

Small business SEO: 6 easy wins to boost your website ranking

Your small business SEO can rank alongside big rivals on Google if you follow these six simple steps.

Marketing

Advantages and disadvantages of direct marketing for small businesses

In this guide, we explain what direct marketing is plus the advantages and disadvantages of direct marketing for your small business

Marketing

Making the most of marketing on a shoestring budget

BBC Apprentice winner Mark Wright explains how you can really stretch your shoestring marketing budget and grow your business.

Marketing

Reactivate your email list and re-engage subscribers

Inactive subscribers can be a drag on your email list. But a re-engagement campaign can get them involved and provide useful intel for your business

Marketing

Social media trends to watch out for in 2022

Social audio, buying through social channels and paying if you want to get your posts seen are just three social media trends for 2022, says Mark Wright

Marketing

Spending your seed capital on marketing? You need a plan

Matthew Cushen, co-founder at Worth Capital, advises on the best way to approach your start-up marketing plan.

Marketing

Social media trends to watch out for in 2022

Social audio, buying through social channels and paying if you want to get your posts seen are just three social media trends for 2022, says Mark Wright

Marketing

Spending your seed capital on marketing? You need a plan

Matthew Cushen, co-founder at Worth Capital, advises on the best way to approach your start-up marketing plan.

Marketing

Making the most of your small business marketing budget

Big companies spend 20% of their turnover on marketing. How much should your SME be spending? Small business expert Nigel Temple explains how to make the most of your marketing budget

Marketing

How to film a YouTube video

Putting together content for your YouTube channel is a real creative challenge. We'll run you through the details of how to film your video

Marketing

How to get started with brand partnerships on YouTube

Once you're YouTube channel is more established, you might want to think about brand partnerships. Here's what you need to know

Marketing

How to create a YouTube channel for your small business

Before you jump in and start creating content for your channel, you need to create a YouTube account for your small business. Here's how

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