Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How to successfully pitch your business idea

Here, we provide some tips on how to build a punchy investor presentation – and how to condense it into a 30-second elevator pitch.

Marketing

Business Ideas & Planning

How to write a marketing plan

This guide offers practical advice on developing and writing a marketing plan using plain English.

Marketing

Top tips for advocate marketing

Is your business making the most of its employees and customers to spread brand awareness? We delve into the world of advocate marketing.

Marketing

PPC for e-commerce: a guide for beginners

Thomas Coppen discusses the ins and outs of pay-per-click (PPC) advertising for new business owners. Here's what you need to know.

Marketing

Why an industry event calendar is important for your PR strategy

Here, Simran Ghata-Aura at JournoLink outlines three key business benefits of having an industry event calendar.

Marketing

Top things to consider when organising networking events

Here, we shares some advice on how you can run successful networking events as a small business.

Marketing

How to get press coverage for your business

Small and start-up businesses often feel that getting press coverage is out of their reach - but this is not the case. Here are some tips from SmallBusiness.co.uk and Debbie Leven, director at PR training company Profile Matters, for getting press coverage.

Marketing

How to perform well in local searches without spending any money

In this article, we provide simple tips for businesses owners on how to perform well in local searches and get vital exposure for your company.

Marketing

Effective marketing: the traditional alternatives that are still worth considering

Digital marketing dominates nowadays, but don't dismiss the traditional methods. Bryony Thomas of Watertight Marketing explains more.

Marketing

Financial service industries: make sure you get your marketing right

Marketing can be tricky in the financial service industries. Nandik Barbhaiya of FXTM shares five tips to help you succeed.

Marketing

Standing out from the competition: five tips to nail your online branding

When you're making decisions about online branding, it can be tempting to stay safe. Jake Arnos of Vistaprint explains why you shouldn't.

Marketing

How to create a social media strategy as a business leader

Here, Alex Packham of ContentCal explains how you should plan your social media strategy as a business leader.

Marketing

How to use a chalkboard to boost your business brand

Remember the last time you saw a pavement chalkboard and it made you think or chuckle? Aaron Inglethorpe of Discount Displays explores the elements you need to create memorable chalkboard messages.

Marketing

Why you should use storytelling in your PR strategy

Storytelling can really help customers connect to your business. Simran Ghata-Aura at JournoLink explains how it's done.

Partner content

What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers

Partner content

What is public liability insurance, and does it cover Covid-19 claims?

Public liability insurance can cover your small business if a third party has an accident or injury. But does public liability insurance cover claims made against your business arising from Covid-19?

Partner content

Business insurance everything you need to know

Every small business may need to be insured at some level. But which policies are must-haves, and which are optional? Edward Murray guides you through the maze

Partner content

London & Partners Q&A — driving growth in the London startup ecosystem

In this Q&A, we explore how London & Partners' Business Growth Programme is driving economic growth and inclusion in the London startup scene