Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Guide to commercial vehicle wrapping for small business

If your company vehicle is in desperate need of a refresh, consider van wrapping. We'll take you through the basics.

Marketing

Neil Patel reviews his journey to success: learn from his top 5 mistakes

Neil Patel is one of the most well-known digital marketers in the world, whose site earns over 3m visitors each month. His clients include Amazon, Google, Salesforce and eBay. However, his path to success has not always been straightforward. Here you can learn from his 5 biggest mistakes

Marketing

5 interesting ideas for your October press releases

What should you be focusing your press releases on this October? Simran Ghata-Aura of Journolink shares her ideas.

Marketing

5 press release ideas for small businesses in the new school term

Simran Ghata-Aura of Journolink suggests PR opportunities for small businesses in the early days of the new school term.

Marketing

Five effective digital marketing tips for a small business

The digital world is a crowded place. Marketers are clamouring to have their voice heard. On top of this, the concentration span of customers is diminishing. How, as a start-up, can you get your voice heard? Here are some digital marketing tips.

Marketing

5 things you should include in your press pack or media kit

Alison Shadrack of Adia PR tells us how to create a press pack or media kit so that you can promote your small business to journalists.

Marketing

Business cards and first impressions

A business card is not only a physical reminder of a meeting but also the first step in building an effective client relationship.

Marketing

Social Media Metrics – It’s Time To Measure What Matters

In this article Lois Freail, Head of Social Media and Content at Ecrubox Digital, argues that 'Vanity Metrics' such as followers, page views and likes, are not a good way to measure the impact of your social media efforts. Instead, you should focus on engagement and conversions.

Marketing

Business cards and first impressions

A business card is not only a physical reminder of a meeting but also the first step in building an effective client relationship.

Marketing

Social Media Metrics – It’s Time To Measure What Matters

Marketing

9 tricks to boost your small business blog posts

Take on these nine tips to maximise the readership, revenue and visibility of your small business blog posts.

Marketing

6 hacks to improve your small business digital marketing

BBC Apprentice winner Mark Wright offers small businesses six ways to get results from their digital marketing.

Marketing

The pros and cons of business blogging

Blogs make up part of a new era of Internet growth and if done well can be essential to any marketing or PR strategy. Read this guide to business blogging and its benefits from SmallBusiness.co.uk and Hayden Allen-Vercoe from Orbital Media.

Marketing