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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How can I choose the best value PR campaign for my startup?

Good public relations can help a small business get its message out to the right audience. A few simple tips may help to get the press writing about you and in a good way

Marketing

Marketing

Pay per Click Advertising for Small Businesses

It's been quite awhile since we last looked at Pay per Click (commonly shortened to PPC) advertising on search engines, and while the basics remain the same, there have been some important changes since that last article and there is also a major market-changing event in the pipeline to which you should be alerted.

Marketing

Reduce risks associated with social media

Brands looking to make their mark within the social media sphere need to be aware of the potential pitfalls.

Marketing

Word of mouth most powerful marketing tool

Word of mouth is the single most useful form of marketing for small businesses, finds research.

Marketing

Why SMEs need to come to terms with the social networking age

The idea of customers seeking out a company’s ‘bricks and mortar’ customer service operation is becoming increasingly outmoded.

Marketing

Ten tips for better business blogging

There is little point writing a blog if nobody reads it. Search engine optimisation (SEO) specialist Mark Rushworth gives his ten tips for better business blogging.

Marketing

How to master video marketing

In a world of digital entertainment, viewers now have an invaluable source of knowledge at their fingertips.

Marketing

How to make social media work for your business

Social media like Twitter and Facebook may be easy to use, but it takes time and effort to make them commercially worthwhile for a business.

Marketing

How to master video marketing

In a world of digital entertainment, viewers now have an invaluable source of knowledge at their fingertips.

Marketing

How to make social media work for your business

Social media like Twitter and Facebook may be easy to use, but it takes time and effort to make them commercially worthwhile for a business.

Marketing

Social networking and business

What can small businesses learn from larger enterprises that have embraced social networking?

Marketing

Achieving success from rebranding – Chocolate and minicabs

As unlikely as it may seem, Hotel Chocolat's co-founder Angus Thirlwell and John Griffin, the doyen of London minicab firm Addison Lee, have a great deal in common - they both achieved success from rebranding.

Marketing

Strategic Uses for Pay-per-click Advertising

Seven tips on strategic use of online Pay-per-Click advertising that can really boost your e-commerce effectiveness and create a better return on your investment.

Marketing

How can I promote my small retail outlet?

Get people to pay attention to your window displays. An attractive shop window display should draw passers by to look and come in to buy.

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Future-proof your business communications set-up

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