Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Ethical SEO

Mark Blackhurst started SEO Next from a bedroom in 2009 and now turns over £1 million.

Marketing

Marketing

How can I make my website easy to navigate?

I run a small business and am about to launch a new retail website. Can you give me some tips on making my website easy to navigate?

Marketing

Tips for Search Engine Optimisation

Faith Evans, Head of Website Production at BT Business, explains how search engine optimisation can get you to the top of Google.

Marketing

Social media influentual in reputation management

Three quarters of consumers who heard about a bad customer experience via social media stopped doing business with the offending company, research finds.

Marketing

Tips for Search Engine Optimisation – Do Your Research

Faith Evans, Head of Website Production at BT Business, explains how search engine optimisation can get you to the top of Google.

Marketing

How can I choose the best value PR campaign for my startup?

Good public relations can help a small business get its message out to the right audience. A few simple tips may help to get the press writing about you and in a good way

Marketing

Pay per Click Advertising for Small Businesses

It's been quite awhile since we last looked at Pay per Click (commonly shortened to PPC) advertising on search engines, and while the basics remain the same, there have been some important changes since that last article and there is also a major market-changing event in the pipeline to which you should be alerted.

Marketing

Reduce risks associated with social media

Brands looking to make their mark within the social media sphere need to be aware of the potential pitfalls.

Marketing

Pay per Click Advertising for Small Businesses

It's been quite awhile since we last looked at Pay per Click (commonly shortened to PPC) advertising on search engines, and while the basics remain the same, there have been some important changes since that last article and there is also a major market-changing event in the pipeline to which you should be alerted.

Marketing

Reduce risks associated with social media

Brands looking to make their mark within the social media sphere need to be aware of the potential pitfalls.

Marketing

Word of mouth most powerful marketing tool

Word of mouth is the single most useful form of marketing for small businesses, finds research.

Marketing

Why SMEs need to come to terms with the social networking age

The idea of customers seeking out a company’s ‘bricks and mortar’ customer service operation is becoming increasingly outmoded.

Marketing

Ten tips for better business blogging

There is little point writing a blog if nobody reads it. Search engine optimisation (SEO) specialist Mark Rushworth gives his ten tips for better business blogging.

Marketing

How to master video marketing

In a world of digital entertainment, viewers now have an invaluable source of knowledge at their fingertips.

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.