Advice and Ideas for UK Small Businesses and SMEs
This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.
It's been quite awhile since we last looked at Pay per Click (commonly shortened to PPC) advertising on search engines, and while the basics remain the same, there have been some important changes since that last article and there is also a major market-changing event in the pipeline to which you should be alerted.
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Brands looking to make their mark within the social media sphere need to be aware of the potential pitfalls.
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Word of mouth is the single most useful form of marketing for small businesses, finds research.
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The idea of customers seeking out a company’s ‘bricks and mortar’ customer service operation is becoming increasingly outmoded.
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There is little point writing a blog if nobody reads it. Search engine optimisation (SEO) specialist Mark Rushworth gives his ten tips for better business blogging.
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In a world of digital entertainment, viewers now have an invaluable source of knowledge at their fingertips.
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Social media like Twitter and Facebook may be easy to use, but it takes time and effort to make them commercially worthwhile for a business.
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What can small businesses learn from larger enterprises that have embraced social networking?
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Social media like Twitter and Facebook may be easy to use, but it takes time and effort to make them commercially worthwhile for a business.
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What can small businesses learn from larger enterprises that have embraced social networking?
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As unlikely as it may seem, Hotel Chocolat's co-founder Angus Thirlwell and John Griffin, the doyen of London minicab firm Addison Lee, have a great deal in common - they both achieved success from rebranding.
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Seven tips on strategic use of online Pay-per-Click advertising that can really boost your e-commerce effectiveness and create a better return on your investment.
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Get people to pay attention to your window displays. An attractive shop window display should draw passers by to look and come in to buy.
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This top six list takes the highest average scoring SEO ranking factors on search engines, with my comments attached. If you want to do the right things to develop a successful website you should take on board this advice.
Business Technology
To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis
Investing in a franchise
Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.
Partner content
Read here for 16 tried and tested tips and tricks to improve potential cash flow problems