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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How to avoid spam filters

Studies have shown that around 65 per cent of all emails sent are spam emails. Avoid your marketing emails being sent to the junk folder.

Marketing

Marketing

Effective viral marketing

If you want to exude cool and generate a buzz, then maybe you should look at releasing a viral on the web. Here's how.

Marketing

Internet advertising: Is it worth it?

It's easy to be led astray and squander a lot of money on internet advertising but is it worth It? Are there other things you can do to boost traffic. SmallBusiness.co.uk investigates.

Marketing

Stop forum spammers

Spam can be a big problem if you have a user forum on your website. It can waste a huge amount of time when we have to continually delete it while moderating a forum. Here are some tips on how to reduce spam on your site.

Marketing

Turn business leads into sales

British businesses spend millions of pounds every year on various marketing tools including advertising, direct mail, exhibitions and PR, but it’s just as important to follow up the enquiries and know where they came from, as it is to obtain them in the first place.

Marketing

Radio advertising as a small business marketing strategy is dead

It's official, radio advertising as a small business marketing strategy is dead. At least that's the opinion of SmallBusiness.co.uk readers in our recent poll.

Marketing

Direct marketing ‘still the best way to reach customers’

Marketing experts still cite direct marketing as the most efficient way to reach both customers and other businesses, according to Precision Marketing.

Marketing

Direct marketing gives SMEs an ‘advantage’

SMEs can benefit from direct marketing more than larger companies through getting to know their customers individually, claim business experts.

Marketing

Direct marketing ‘still the best way to reach customers’

Marketing experts still cite direct marketing as the most efficient way to reach both customers and other businesses, according to Precision Marketing.

Marketing

Direct marketing gives SMEs an ‘advantage’

SMEs can benefit from direct marketing more than larger companies through getting to know their customers individually, claim business experts.

Marketing

Search engine marketing explained

What can you do to ensure your website is reaching your target audience and isn't lost among millions of others? This introduction to search engine marketing from Smallbusiness.co.uk and Seamus Ryan of Optimease will point you in the right direction.

Marketing

Getting started with permission marketing

Permission marketing allows you to develop lasting, profitable relationships with your customers and prospects, at a fraction of the cost of mass marketing techniques.

Marketing

Adverts with impact

When you're first creating advertising for your small business, it's very tempting to try to go for the flashy, clever adverts. But adverts with impact are those that actually generate customers and, with a limited budget, you may end up biting off more than you can chew. Have a look at or top tips to help you along.

Marketing

Developing your brand

Putting in place a brand strategy is key to ensuring the success of your company and a genuine, solid identity has a direct impact on your bottom line. Small business owners tend to relate a strong brand and marketing strategy to high cost, but this need not be the case. Read on for our top tips.

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