Advice and Ideas for UK Small Businesses and SMEs
This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.
There are now more than 66 million 'weblogs' or online diaries published on the internet, with an additional 175,000 estimated to be created every day. For small businesses, these 'blogs' are a largely untapped resource that can provide your company with a competitive edge.
Marketing
Marketing
The key to building a winning direct mail campaign is having a clear idea of your target market and selecting a list that matches this market.
Marketing
What is the difference between the businesses that succeed and the ones that don't? Quite simply, customers.
Marketing
Even in the fad-friendly world of the internet, podcasting has become something of a phenomenon of late. But is podcasting simply the latest craze being toyed with by creative media types or is there more commercial substance behind it? Opinion is divided.
Marketing
Internet advertising has rapidly come of age and is a method by which small businesses trading online can drive large numbers of customers to their sites at relatively little cost. This guide should prove useful in getting started on the pay-per-click road.
Marketing
You can't close your ears. That's the principle behind claims that radio is one of the best mediums for advertisers. Growing businesses in a range of sectors find it significantly boosts brand awareness, especially in conjunction with other media.
Marketing
This is all about learning from other people who are experiencing, or have experienced, similar things to yourself. You get more from networking events if you're an active participant so get involved in debates, discussions, social events and exhibitions. Networking is valuable whether you're starting up or have been running a business for years.
Marketing
Egotistical, gimmicky and grim. That is the description of millions of business cards creating a bad impression to prospective clients according to research from Lancaster University and print group The Entwistle Group. What does your card say about you and your business?
Marketing
This is all about learning from other people who are experiencing, or have experienced, similar things to yourself. You get more from networking events if you're an active participant so get involved in debates, discussions, social events and exhibitions. Networking is valuable whether you're starting up or have been running a business for years.
Marketing
Egotistical, gimmicky and grim. That is the description of millions of business cards creating a bad impression to prospective clients according to research from Lancaster University and print group The Entwistle Group. What does your card say about you and your business?
Marketing
Use this guide for ways of building and maintaining a mailing list and to find out how to encourage people to read what you send them rather than throwing it in the recycling.
Marketing
Online marketing is becoming increasingly important to UK business, as recent research from the World Advertising Research Center (WARC) suggests.
Marketing
If you are looking to announce a price increase, its important to test the market first with a few customers by telephone or face-to-face, to gauge reaction.
Marketing
Allocating time and resources to gaining new customers can be a difficult issue for small businesses – purchasing a database for marketing purposes can sometimes be out of the question.
Business Technology
Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.
Business Technology
With the landline shutdown coming fast, there’s never been a better time to switch to VoIP. Don’t let your small business be left behind!
Export & Import
Many factors can affect products’ journeys from A to B. Here are some tips for best practice for successful shipping in the modern world