Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Ready to Start a Marketing Campaign?

Marketing and advertising are exciting opportunities for a small business. This is your chance to widen your brand exposure, generate new interest, and hopefully, increase your revenue streams too. Unfortunately, marketing isn’t magic; you can’t throw money at your business and hope to make it grow.

Marketing

Marketing

The three things that will make you successful in marketing

Here, Chandar Pattabhiram – chief marketing officer of Coupa, outlines his views on what makes a good marketer – qualities that he believes are very different now than they were ten years ago

Marketing

How a social media platform can enhance affiliate marketing

Here, we look at social media and affiliate marketing, and how the two can interact in the most effective way for your business.

Marketing

How influencer marketing is following in the footsteps of digital music

Here, Adam ‘Sven’ Williams, chief revenue officer of Takumi, explores the similarities that influencer marketing has with the digital music industry.

Marketing

Using the data within your business to boost profitability

The ‘fourth industrial revolution’ - begun with the arrival of digital infrastructure in the late 90s and now led by cutting edge tech in the form of IoT, AI and machine learning - means almost all organisations are now big data organisations.

Marketing

Five tools used by corporations to improve marketing performance

If your business is struggling to get into the minds of your customer, then your marketing might not be up to scratch. Here, we go through five tools to improve your marketing.

Marketing

A guide to successful email marketing

Email marketing can be immensely important for small businesses. Here Andrea Blair from Hallam Internet, takes you through an email marketing checklist.

Marketing

Best practice website marketing tips for a small business

Lynn Morrison, Marketing Director at Opus Energy, discusses some best website marketing practices that should be considered by any ambitious small business.

Marketing

The pros and cons of rebranding your business

Stuart, the founder of UP Clothing has recently teamed up with Boxing Scotland for the upcoming commonwealth games after rebranding his clothing line. Here, he talks of the pros and cons of rebranding.

Marketing

Three types of outdoor advertising for local businesses

Out-of-home advertising supplier Clear Channel Direct have a few tips for you to keep in mind when considering outdoor advertising for your business.

Marketing

Hiring the right lead management company

Many people are usually surprised about the responsibility that comes along with being a small business owner. From buying drug test kits for testing prospective employees to getting the right marketing strategy, owning a business is a labor intensive process.

Marketing

Exhibiting in Europe: A trader’s guide to European exhibitions

Greg Lennox, owner and managing director of RAL Display, offers four main considerations for businesses who are looking to exhibit and promote their products or services overseas.

Marketing

Digital PR and the marketing mix: How to use PR for SEO success

In this piece, Jess Hawkes of Impression looks at how small businesses can make the most out of the digital marketing channels available.

Marketing

Save your online reputation with professional LinkedIn profile writing

When creating their profiles, some users might need some extra help. We'll show you why you should get a professional writer so that your profile is ahead of the competition.

Partner content

Can businesses save money on CBILS repayment costs by refinancing for a RLS loan?

Your business could save money on CBILS repayments by refinancing for an RLS loan – Funding Options tells us how

Partner content

What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers

Partner content

What is public liability insurance, and does it cover Covid-19 claims?

Public liability insurance can cover your small business if a third party has an accident or injury. But does public liability insurance cover claims made against your business arising from Covid-19?

Partner content

Business insurance everything you need to know

Every small business may need to be insured at some level. But which policies are must-haves, and which are optional? Edward Murray guides you through the maze