Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

5 interesting ideas for your October press releases

What should you be focusing your press releases on this October? Simran Ghata-Aura of Journolink shares her ideas.

Marketing

Marketing

5 press release ideas for small businesses in the new school term

Simran Ghata-Aura of Journolink suggests PR opportunities for small businesses in the early days of the new school term.

Marketing

Five effective digital marketing tips for a small business

The digital world is a crowded place. Marketers are clamouring to have their voice heard. On top of this, the concentration span of customers is diminishing. How, as a start-up, can you get your voice heard? Here are some digital marketing tips.

Marketing

5 things you should include in your press pack or media kit

Alison Shadrack of Adia PR tells us how to create a press pack or media kit so that you can promote your small business to journalists.

Marketing

Business cards and first impressions

A business card is not only a physical reminder of a meeting but also the first step in building an effective client relationship.

Marketing

Social Media Metrics – It’s Time To Measure What Matters

In this article Lois Freail, Head of Social Media and Content at Ecrubox Digital, argues that 'Vanity Metrics' such as followers, page views and likes, are not a good way to measure the impact of your social media efforts. Instead, you should focus on engagement and conversions.

Marketing

9 tricks to boost your small business blog posts

Take on these nine tips to maximise the readership, revenue and visibility of your small business blog posts.

Marketing

6 hacks to improve your small business digital marketing

BBC Apprentice winner Mark Wright offers small businesses six ways to get results from their digital marketing.

Marketing

9 tricks to boost your small business blog posts

Take on these nine tips to maximise the readership, revenue and visibility of your small business blog posts.

Marketing

6 hacks to improve your small business digital marketing

BBC Apprentice winner Mark Wright offers small businesses six ways to get results from their digital marketing.

Marketing

The pros and cons of business blogging

Blogs make up part of a new era of Internet growth and if done well can be essential to any marketing or PR strategy. Read this guide to business blogging and its benefits from SmallBusiness.co.uk and Hayden Allen-Vercoe from Orbital Media.

Marketing

8 key ways to generate PR for your small business

Simran Ghata-Aura, media relations officer at Journolink, reveals eight ways to generate PR for your business.

Marketing

How to make a small business PR plan

Here, Sarah Lee, Founder of PingGo, highlights the benefits of compiling a solid PR plan for your small business.

Marketing

How to reach your target audience and boost lead conversion

Simon Joyce, director of Anchor Vans, explains ways to engage with your target audience and get the results you want.

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.