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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How to use your personal brand to boost your business

The way that businesses interact with customers has changed, with more focus on the people behind the brand. BusinessofBrand's Linzi Boyd explains how your company can adapt.

Marketing

Marketing

PR and communications: how David can take on Goliath with the right message

Here are a few simple tips to consider for when you are planning your first, or next PR campaign.

Marketing

Four reasons why networking is important for your PR

Here, Journolink's Simran Ghata-Aura outlines why networking is good for your PR.

Marketing

Business Blog content: how to ensure users keep returning

Here, we look at four ways to make your business blog content more interesting and ensure users keep returning to your website.

Marketing

How to promote your small business blog organically

Should you promote your blog organically or with the help of professionals? Here, we explore the options.

Marketing

Instagram Stories: How you can use video and photos to build your business

Here's how to formulate a robust strategy for your brand on the booming social platform that is Instagram.

Marketing

Low cost digital marketing strategies for businesses on a budget

Here are some digital marketing tips to ensure your small business is getting the right exposure at the right price.

Marketing

How to market your app for loyalty

Customers can be fickle when it comes to regularly using apps. Here, Nick Hucker of Preoday shares some marketing tips to drive app loyalty.

Marketing

Low cost digital marketing strategies for businesses on a budget

Here are some digital marketing tips to ensure your small business is getting the right exposure at the right price.

Marketing

How to market your app for loyalty

Customers can be fickle when it comes to regularly using apps. Here, Nick Hucker of Preoday shares some marketing tips to drive app loyalty.

Marketing

Facebook advertising for small businesses: a guide

In this piece, we look at the things you should know when it comes to Facebook advertising for small businesses.

Marketing

The effectiveness of guerrilla marketing for small businesses

Guerrilla marketing can be a cost-efficient way of getting exposure for your company. Here, we look at three companies that employed it successfully.

Marketing

How to successfully pitch your business idea

Here, we provide some tips on how to build a punchy investor presentation – and how to condense it into a 30-second elevator pitch.

Marketing

Top tips for advocate marketing

Is your business making the most of its employees and customers to spread brand awareness? We delve into the world of advocate marketing.

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