Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Ten ways technology companies can use a content marketing strategy

In today's business landscape, every company needs to have a content marketing strategy. Here, we take a look at how to approach yours.

Marketing

Marketing

Why roller banners are an essential marketing tool

Here, we learn why roll-up banners are an essential marketing tool for small businesses.

Marketing

Why social media should be your business’ top priority in 2018

Only half of small businesses use social media as part of their marketing strategy, according to new research. We take a look at how SMEs can use the power of social media.

Marketing

Precision marketing: How to maximise revenue through relevance

Brie Read, CEO of Force Ten Digital, discusses the changing attitudes to Facebook advertising and what it means for the small business landscape.

Marketing

Display sign advertising: How to cut costs

Here, we look at the most cost-effective solutions to make your display sign messages stand out from the crowd.

Marketing

Why invest in marketing automation?

Nick Thompson, managing director, DCSL Software, discusses why off-the-shelf marketing automation isn’t always necessarily the answer, and how a custom made solution could be pave the way to success.

Marketing

The John Lewis Effect and what small businesses can learn from it

In this piece, Evelyn Timson, managing director of Aspect, explores how John Lewis started a national TV advertising event and what small businesses can learn from such adroit brand marketing.

Marketing

Five small business tools for online PR on a budget

Here's a guide suggesting five tools that every small business should consider using to boost their PR opportunities.

Marketing

B2B businesses should think smart content

Here, Tom Pepper, director of LinkedIn marketing solutions in the UK, discusses what B2B SMEs should consider following Small Business Saturday.

Marketing

Improving click-through rates: Three psychological approaches

In this piece, Hardik Oza explores three principles of psychology that will dramatically improve your click-through rate.

Marketing

Email verification service: How to choose the best service provider?

If you are in a business where most of the communication is done through emails, then you will know the importance of having a clean mailbox.

Marketing

Ingenious Christmas marketing: Three rules for small businesses

Claire Wilson, content strategy director at Stratton Craig, gives her top three rules on content marketing for small businesses.

Marketing

Why you need an SEO strategy to succeed in business

There are five key areas which you need to cover in order to improve your SEO. Here, we look at them.

Marketing

The most appealing part of a product’s packaging revealed

What matters most about packaging? According to new research, colour and imagery are the most appealing to consumers.

Partner content

Can businesses save money on CBILS repayment costs by refinancing for a RLS loan?

Your business could save money on CBILS repayments by refinancing for an RLS loan – Funding Options tells us how

Partner content

What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers

Partner content

What is public liability insurance, and does it cover Covid-19 claims?

Public liability insurance can cover your small business if a third party has an accident or injury. But does public liability insurance cover claims made against your business arising from Covid-19?

Partner content

Business insurance everything you need to know

Every small business may need to be insured at some level. But which policies are must-haves, and which are optional? Edward Murray guides you through the maze