Tag

Advertising

Articles, news and expert advice on advertising strategies for small businesses.

News

More than half of Britons use ad-blockers online

More than half of Britons now use online ad-blockers whilst browsing the internet, with more than three fifths findings ads ‘annoying’ and two fifths admitting they are intrusive.

Marketing

Five tips to get your business started with social media advertising

Ben Harrington of BlueSocial looks at the rise in brands turning to platforms like Facebook, Instagram and Twitter to reach the right audience and outlines why and how you should be advertising your business on social media.

Marketing

Why the best advertising for hospitality players is none at all

Here, Dax Dasilva, CEO of Lightspeed, explains how the hospitality industry can cut through the advertising noise.

Marketing

Save The Web; most of Brits now associate ads with fake news

New research finds that British consumers are far more likely to associate ads with fake news when compared to their European or American counterparts.

Business Technology

Ad-blockers vs mobile

Ad-blocking is an ever-growing feature across devices with only 50 per cent of internet device holders are aware of mobile ad-blocking.

Marketing

The benefits of utilising video advertisements for your small business

All business owners will need to go out there and conquer their respective markets. In order to achieve this goal, you’ll need to implement an effective advertising scheme.

Marketing

Is print advertisement for small businesses dead?

With the surge in consumer demand for communication and advertising online, does this spell the death of print advertising?

News

SMEs frustrated with high cost online advertising

Small businesses report frustration at comparing high costs of online advertising with direct sales and results to their company.

Marketing

Innovative advertising tips for small business owners

So, here are some creative ideas that you can try to advertise your small business in the UK.

News

Media planners rely less on insights for advertising strategy

Media planners are favouring contextual data and insights when it comes to defining advertising strategies.

News

Millennials’ spending habits influenced by video ads

A well produced video advert is more likely to sway the spending habits of the younger generation, a new study reveals.

Marketing

The future of TV advertising

Here, we look at the change in the way in which viewers access and digest content.

Partner content

Small business owners: discover alternative funding solutions to help fuel your growth

Business Technology

Why you should upgrade your tech now rather than later

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Investing in a franchise

Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.

Partner content

16 ways to improve your business cash flow

Read here for 16 tried and tested tips and tricks to improve potential cash flow problems