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Brands & Branding

Our archive of articles on branding topics for SMEs. Includes expert advice and guides to help small businesses establish and protect their brand presence in the marketplace, plus tips on creating a successful brand strategy, building a visual identity and using marketing to convey your company’s story to customers and clients.

Employing & managing staff

Make employer brand your top priority in 2017

Dan Dackombe looks at what small businesses should have on what their 2017 resolution list when it comes to finding/hiring talent.

Marketing

Creating the perfect brand guide lines in three simple steps

Laura McLeod, senior digital marketing manager at 99designs, talks us through her 3 part guide to building the perfect brand.

News

Consumers feel misunderstood by brands

Companies are misunderstanding over a third of their costumers, research finds.

Marketing

A guide to developing brand partnerships 

Tamara Gillan discusses how certain brands have engendered loyalty in their customers with brand partnering.

Advice

Six tips to choosing the right logo design service for your business

Hiring someone decent for your design work can be tricky. Here are some pointers.

Legal advice

Brand protection on the internet: What to know 

Here, Matt Sammon discusses how you should manage your intellectual property strategy in your business.

Advice

Five dos and don’ts when self-branding your business

Here are some tips on what to do and what not to do when seeking to boost your brand.

Legal advice

What is the best way to protect your brand?

Here, Matt Sammon discusses what small businesses should know about intellectual property rights.

Advice

How to overhaul your brand image

Here, Sally Barrett-Spring of Moneypenny.co.uk reveals how the business managed its rebranding process.

Marketing

Playing to win: Building a famous brand

Here, Linzi Boyd, author of Brand Famous: How to get everyone talking about your business, looks at how to get your brand on the fast track to exposure.

Marketing

The number one branding mistake made by small businesses

Matt Sammon explains why it's crucial to make sure you are actually free to use your chosen brand.

Marketing

How to create a memorable identity for your brand

Jo Sabin, marketing manager at DesignCrowd.co.uk, discusses the route to establishing a powerful brand identity.

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Business Technology

Why you should upgrade your tech now rather than later

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Investing in a franchise

Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.

Partner content

16 ways to improve your business cash flow

Read here for 16 tried and tested tips and tricks to improve potential cash flow problems

Business management

How to create good cashflow habits

HSBC - Advertising feature