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Digital Marketing

Articles and guides on Digital Marketing technology trends and strategies for UK SMEs, encompassing social media marketing, email marketing, search engine optimisation (SEO), content marketing, pay-per-click (PPC) advertising, and more.

Marketing

8 digital marketing solutions to grow your business

In this article, we're giving you an overview of eight digital marketing solutions including SEO, email marketing and more

Getting Online

How can I promote my small business website?

We answer 5 common questions on how to grow and market your small business website, from understanding SEO to advertising on social media

Getting Online

Your guide to starting an online business

A survey of small and micro-businesses found businesses with a website were 51 per cent more likely to grow than those without

Marketing

Six digital marketing tools every small business needs

Getting a strong grasp of digital marketing is important for small businesses. Here are the best tools to help you.

Getting Online

The pros and cons of selling through your own website

One of the most important decisions you have to make as an online seller is where you should do your selling. One entrepreneur explains why she uses her own website rather than eBay and other major selling platforms.

Marketing

Influencer marketing for the small business

Influencers enthusing about your brand can be a great way for SMEs to tap into the power of social media. We explain what influencer marketing is and how you can harness it

Marketing

How to market your gaming app

Here's how small gaming development companies can best go about marketing their new or existing game app

Marketing

Digital marketing trends for small business in 2023

Jay Ripton shares the digital marketing trends for small businesses which will continue to thrive into 2023 – which ones will you adopt?

Marketing

Small business SEO: 6 easy wins to boost your website ranking

Your small business SEO can rank alongside big rivals on Google if you follow these six simple steps.

Marketing

Reactivate your email list and re-engage subscribers

Inactive subscribers can be a drag on your email list. But a re-engagement campaign can get them involved and provide useful intel for your business

Marketing

Social media trends to watch out for in 2022

Social audio, buying through social channels and paying if you want to get your posts seen are just three social media trends for 2022, says Mark Wright

Marketing

Making the most of your small business marketing budget

Big companies spend 20% of their turnover on marketing. How much should your SME be spending? Small business expert Nigel Temple explains how to make the most of your marketing budget

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Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings