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Digital Marketing

Articles and guides on Digital Marketing technology trends and strategies for UK SMEs, encompassing social media marketing, email marketing, search engine optimisation (SEO), content marketing, pay-per-click (PPC) advertising, and more.

Marketing

Six digital marketing tools every small business needs

Getting a strong grasp of digital marketing is important for small businesses. Here are the best tools to help you.

Getting Online

How can I promote my small business website?

We answer 5 common questions on how to grow and market your small business website, from understanding SEO to advertising on social media

Getting Online

The pros and cons of selling through your own website

One of the most important decisions you have to make as an online seller is where you should do your selling. One entrepreneur explains why she uses her own website rather than eBay and other major selling platforms.

Marketing

Influencer marketing for small business

Influencers enthusing about your brand can be a great way for SMEs to tap into the power of social media. We explain what influencer marketing is and how you can harness it

Marketing

How to market your gaming app

Here's how small gaming development companies can best go about marketing their new or existing game app

Getting Online

Your guide to starting an online business

A survey of small and micro-businesses found businesses with a website were 51 per cent more likely to grow than those without

Marketing

Digital marketing trends for small business in 2023

Jay Ripton shares the digital marketing trends for small businesses which will continue to thrive into 2023 – which ones will you adopt?

Marketing

Small business SEO: 6 easy wins to boost your website ranking

Your small business SEO can rank alongside big rivals on Google if you follow these six simple steps.

Marketing

Reactivate your email list and re-engage subscribers

Inactive subscribers can be a drag on your email list. But a re-engagement campaign can get them involved and provide useful intel for your business

Marketing

Social media trends to watch out for in 2022

Social audio, buying through social channels and paying if you want to get your posts seen are just three social media trends for 2022, says Mark Wright

Marketing

Making the most of your small business marketing budget

Big companies spend 20% of their turnover on marketing. How much should your SME be spending? Small business expert Nigel Temple explains how to make the most of your marketing budget

Business management

New small business strategic challenge or the same one in disguise?

Matthew Cushen, co-founder at Worth Capital, discusses how despite technology's impact on all businesses, the heart of the business challenge remains the same.

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Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

Small business owners: discover alternative funding solutions to help fuel your growth

Business Technology

Why you should upgrade your tech now rather than later

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Investing in a franchise

Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.