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The Digital Marketing archive.

Marketing

Best practice website marketing tips for a small business

Lynn Morrison, Marketing Director at Opus Energy, discusses some best website marketing practices that should be considered by any ambitious small business.

Marketing

Digital PR and the marketing mix: How to use PR for SEO success

In this piece, Jess Hawkes of Impression looks at how small businesses can make the most out of the digital marketing channels available.

Marketing

Improving click-through rates: Three psychological approaches

In this piece, Hardik Oza explores three principles of psychology that will dramatically improve your click-through rate.

Marketing

How small businesses should structure a video marketing campaign

A video component in a marketing campaign must be strategic and targeted to succeed, says Mungo Park, co-founder of Blueprint.tv.

Marketing

Living with Google: What you can and can’t get removed from search

Business owners need to get to know Google and understand it better, says Simon Wadsworth, managing partner at Igniyte.

Marketing

The benefits of a small digital agency

Here, we present the three key benefits of hiring a small digital agency for your business.

Marketing

Which digital content strategy is best for your small business?

Here, Claire Wilson, content strategy director at Stratton Craig, explains which digital content strategy is best for your small business.

Marketing

Six digital marketing tools every small business needs

Getting a strong grasp of digital marketing is important for small businesses. Here are the best tools to help you.

Marketing

The future of digital marketing; to Snap, or not to Snap?

Here, Josie Scotchmer, marketing manager, Mailjet, tells us what the future of digital marketing will look like for small businesses.

Marketing

The digital building blocks of every small business

Here, Mou Mukherjee, head of marketing at .Cloud, talks us through the digital building blocks you can use to build the perfect website.

Marketing

Growing a digital marketing agency

Ben Norman discusses some of the keys to success for his digital marketing agency.

Marketing

How digital marketing can grow an e-commerce business

Andrew Heppinstall explains several key areas of digital marketing, and shows how they can be used to build and maintain your customer base and grow your e-commerce company.

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