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Guides and advice on effective small business marketing for UK SMEs, covering a range of activities including market research, branding, advertising, and customer engagement.

News

Half of marketers feel disconnected with the c-suite

Squiz’s annual State of Marketing Technology report reveals the gap between marketers and the rest of the c-suite, as marketers realise they need to do more to communicate the value of martech at a business level.

Marketing

How to achieve first-rate marketing on a start-up budget

Sammy Blindell discusses the low-cost and no-cost marketing strategies that net the most significant results, in the least amount of time.

Marketing

How to grow your business awareness without social media

Here, we look at the marketing options outside of social media to raise business awareness.

Marketing

Marketing with credibility

Jonathan Cowan, commercial product manager for Sage UK's small business division, talks about how businesses can effectively communicate a credible message.

Finding and selling to customers

Beyond the freemium model

SmallBusiness.co.uk looks at the basics of moving from a freemium to pay model.

Business management

Father and son

Maurice and Tim Drake started a business back in the 1990s. The company evolved into Flipside Group, a digital advertising and marketing agency.

Blog

The forgotten Christmas bonus

As staff wind down for Christmas, owners worry about lost productivity caused by the month's distractions. However, Christmas can be a great time to get ahead with word of mouth referrals, writes Charlie Lawson, national director of Business Networking International.

News

Now is the ‘ideal time’ for marketing

Consumers will be more open to direct marketing in the current economic climate as they are looking for more information before making a purchase, an expert states.

Finding and selling to customers

How to find your clients

Reader's question: I am very new at this and have just started my own bookkeeping business working from home. I am finding it very hard to find clients. Do you have any advice?

Marketing

Marketing on a budget

What is the difference between the businesses that succeed and the ones that don't? Quite simply, customers.

Finding and selling to customers

Top Ten Sales & Marketing Tips

Building a reputation and customer base for your business can be difficult and time consuming.

Finding and selling to customers

Guide to raising your profile

Your new business is up and running, it has a great product that people will love, but nobody has heard of it. Now is the time to shout your message from the rooftops.

Recommended Content

Business Technology

Why you should upgrade your tech now rather than later

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Investing in a franchise

Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.

Partner content

16 ways to improve your business cash flow

Read here for 16 tried and tested tips and tricks to improve potential cash flow problems

Business management

How to create good cashflow habits

HSBC - Advertising feature