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Guides and advice on effective small business marketing for UK SMEs, covering a range of activities including market research, branding, advertising, and customer engagement.

Marketing

How important is marketing for small businesses?

Here, Shahzad Ali, managing director of Get Licensed, explains why marketing is important for small businesses.

Marketing

Seven marketing mistakes to avoid

Here, Gemma Richards, marketing manager at Fluid Branding, gives seven tips to avoid making marketing mistakes.

Marketing

Thoughtful marketing that helps small B2B brands make a big impact

Jenny Hughes explains why a strong B2B brand means more than a logo, and explains some simple steps to take to determine your brand personality.

Marketing

7 inexpensive ways to promote your small business

Want to get your name in front of potential new clients on a budget? Looking for cost effective ways to publicise your business? Check out this list of ideas for offline and online business promotion that won't break the bank.

Marketing

The power of print: How to get your business off the ground

How can you get your message heard above everybody else? Printed marketing materials may be the answer.

News

Half of marketers feel disconnected with the c-suite

Squiz’s annual State of Marketing Technology report reveals the gap between marketers and the rest of the c-suite, as marketers realise they need to do more to communicate the value of martech at a business level.

Marketing

How to achieve first-rate marketing on a start-up budget

Sammy Blindell discusses the low-cost and no-cost marketing strategies that net the most significant results, in the least amount of time.

Marketing

Why small businesses need a streamlined marketing strategy

Here, we look at five pointers to an effective media strategy, that enable SMEs to better combat the challenges facing them in the UK today.

Marketing

How to grow your business awareness without social media

Here, we look at the marketing options outside of social media to raise business awareness.

Marketing

Marketing with credibility

Jonathan Cowan, commercial product manager for Sage UK's small business division, talks about how businesses can effectively communicate a credible message.

Finding and selling to customers

Beyond the freemium model

SmallBusiness.co.uk looks at the basics of moving from a freemium to pay model.

Business management

Father and son

Maurice and Tim Drake started a business back in the 1990s. The company evolved into Flipside Group, a digital advertising and marketing agency.

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Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings