Articles, strategy guides and expert advice on the art and practice of sales. From the small business archive.

Business Technology

The growing importance of sales and CRM apps for modern businesses

Sales and CRM apps are providing a great innovative way to keep businesses running productively, argues Paul Swaddle.

Finding and selling to customers

The role that body language and tone plays in sales

Here are some helpful tips to help you manage your body language to help improve your overall sales performance.


New guide to help businesses understand their obligations

Small businesses have a responsibility to look after client data and must understand their obligations to customers, a new guide advises.

Finding and selling to customers

How to avoid the last-ditch sales tactic

More complex or short-term sales tactics have arisen from the competitiveness of the Software as a Service market. Adam Reynolds explores what this means for businesses and clients.


British firms can no longer ignore opportunity singles’ day offers

Singles’ Day has the potential to become a global retail day, much like Black Friday and Cyber Monday.

Employing & managing staff

How to keep the best sales staff in your small business

Retaining the best sales staff and keeping them motivated is crucial to your business’ existing and future success, says Paul Turton.

Finding and selling to customers

How no-obligation tactics and transparent pricing can improve your sales

In this piece, Julian Betts shares his thoughts on how dropping the hard sell can improve your sales figures in the digital age.

Finding and selling to customers

How your small business can overcome sales objections

Steven Timberlake demystifies the sales process for small business owners and gives some tips on making sales easier to approach.


Does trade marketing increase sales?

In this article, we look at how a stronger integration with your supplier can result in increased sales.


Stealth sales tips from a network marketing entrepreneur

In this piece, Cliff Walker shares some tips from one of the toughest sales industries: network marketing.

Finding and selling to customers

Put your worries to bed: how technology can help sales professionals sleep easier

Paul Black drills down into the biggest concerns of sales reps and discusses how the right technology can ease the pressure. 


Listening skills hailed as most important sales trait

Business decision makers think listening skills are essential for a good salesperson but do not rate asking questions as a very important trait, research finds.

Business Technology

How to keep your small business safe online

Here's how Security Service Edge from Vodafone can help to protect your SME from ever-increasing cyber threats

Business Technology

How to grow a global creative agency in record time

Find out how creative agency, Myth Studio, used technology to grow their business and quadruple their staff count in 18 months

Partner content

Attracting and keeping top talent through Total Reward

Employment benefits specialist, Drewberry, explain why you should base your benefits around a Total Reward Strategy

Partner content

5 things every small business owner needs to know before starting

HSBC - Advertising feature