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The Social Media small business archive. This section features expert advice and guidance on strategies UK small business owners can use to grow and sustain a successful presence on social media platforms.

Marketing

Why small businesses shouldn’t be afraid of the dark social

Aalia Walker discusses what 'dark social' is, why company owners should care, and how they can use it to the advantage of their business.

Employing & managing staff

Employee advocacy and social media: Encouraging staff to sing your praises

Here, Ross Howard gives a brief guide to encouraging employee advocacy on social media.

News

Websites help small businesses grow faster than social media

New survey of UK small and micro business owners finds that half of those with a website experienced growth against those without.

Employing & managing staff

Social media in the workplace

Here, Jason Downes, MD at Powownow.co.uk, tells us how to maintain a social media presence in the office.

Marketing

Managing social media in 2017: Moving beyond the static

At present even brands with huge followings on social are failing to get the engagement they would have hoped for. Here's how to do it right.

Marketing

Current trends in marketing and how they can benefit your small business

Chelsey Abrahams explores the holy trinity of PR, social media and content marketing as key methods of bringing exposure to your business.

News

Five social media resolutions you should be making for 2017

As the end of the year draws to a close, small business owners are beginning to look to re-evaluate and improve their social media strategy.

News

Marketers prioritise online social media when launching new products

Social media is king when marketers are choosing which platforms to launch new products, according to new research.

Marketing

Businesses are not measuring their social media marketing efforts

Businesses are failing to measure their social media marketing efforts regularly, according to new research.

Marketing

How businesses can use social media videos to influence purchasing decisions

Half of small businesses aren’t using social media, despite consumer engagement opportunities online, a new study finds.

Finding and selling to customers

The three most efficient ways to reach out to your customers

These days, social media is king and engaging with your customers online is essential. But what is the best way to engage with your audience, and how should you adapt your outreach programme to target different groups?

Marketing

How to utilise social media in your small business

What are the opportunities and risks of the rise in social media marketing for businesses and what are the trends businesses should be exploring?

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Future-proof your business communications set-up

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