Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

Fail to brand, fail to succeed

Maite Barón reveals why branding your business effectively is crucial for success.

Finding and selling to customers

Finding and selling to customers

How to find your killer Christmas product

Emily Coltman discusses how businesses can make the most of the Christmas period by finding the sweet spot between profit margin and revenue.

Finding and selling to customers

How to maximise online sales by upselling and cross-selling

Phil Rothwell reveals how to generate additional revenues from your website or e-commerce platform with a minimum of fuss.

Finding and selling to customers

How to get your pricing right

Consultant Chris Merrington discusses how businesses should approach their pricing structure for optimal results.

Finding and selling to customers

Top reasons why people leave a business website

Abby Hardoon presents five ways to guarantee you will turn off potential customers from your website offering.

Finding and selling to customers

How to improve the accuracy of your sales forecasting

James Cox explains how inbound marketing can help you forecast sales more scientifically and therefore more accurately.

Finding and selling to customers

How to master the art of upselling

Getting your customer interested in more than what's currently on the table is an important skill to have, says Phil Rothwell.

Finding and selling to customers

How to sell your product in an economic slowdown

Andy Preston gives eight useful tips on improving your company's sales process.

Finding and selling to customers

How to master the art of upselling

Getting your customer interested in more than what's currently on the table is an important skill to have, says Phil Rothwell.

Finding and selling to customers

How to sell your product in an economic slowdown

Andy Preston gives eight useful tips on improving your company's sales process.

Finding and selling to customers

How to make the best use of video for customer support

Matt Pierce of TechSmith discusses how small businesses can deploy video to enhance customer support initiatives.

Finding and selling to customers

Seven ways business networking is like online dating

Networking guru Rob Brown discusses how the lead generation process when networking bears a close resemblance to that of online dating.

Finding and selling to customers

Selling to large enterprises: What to know as a small business

Bigger companies want to do things on their own terms and this can often mean taking advantage of their small suppliers. Phil Rothwell reveals how a small business can stand its ground in the face of corporate muscle.

Finding and selling to customers

Top small business tips for trading overseas

Tara Kneafsey, SME director at insurer RSA, outlines the key considerations for companies looking to export.

Recommended Content

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?