Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

Black Friday 2021 – should your business participate?

Shopper attitudes to the annual day of mega deals are changing - but does it represent good value for small businesses? And how can you make the most of it?

Finding and selling to customers

Finding and selling to customers

How to get to the top of Google

Getting that #1 spot on Google when a customer wants to buy is gold for any small business. Paul Friend shows how to get your small business ranking high

Finding and selling to customers

Sales commission structure for UK small business

You need to take on a salesperson to grow your business. But how do you know what to pay them? Here are the different sales commission structures you can use.

Finding and selling to customers

Average small business makes £300,000 on Amazon

Finding and selling to customers

5 ways to make your website more friendly for older customers

Older shoppers spend £320bn each year, yet online sellers pay little attention to them. Paul Gray, marketing director of online fashion retailer Chums, chases the grey pound

Finding and selling to customers

How this London bakery found new revenue streams during lockdown

Artisan baker Alexandre Bettler relies on Square Dashboard for a live view of his business, helping him stay on top of production and bestselling items

Finding and selling to customers

How to encourage your business contacts to refer you to new clients

Matt Simmons of Sales Geek explains what a business referral is and how you can use them to grow your company.

Finding and selling to customers

GoDaddy hosts virtual Christmas high street to promote microbusinesses

#GoDaddyShops aims to connect Christmas shoppers with microbusinesses as public makes conscious effort to shop independently this year

Finding and selling to customers

How to encourage your business contacts to refer you to new clients

Matt Simmons of Sales Geek explains what a business referral is and how you can use them to grow your company.

Finding and selling to customers

GoDaddy hosts virtual Christmas high street to promote microbusinesses

#GoDaddyShops aims to connect Christmas shoppers with microbusinesses as public makes conscious effort to shop independently this year

Finding and selling to customers

5 tips to maximise Black Friday sales during lockdown

This year’s Black Friday takes place on November 27. How can you maximise online sales while your business is in lockdown?

Finding and selling to customers

How to shift your pub or restaurant from eat-in to takeaway and delivery

In this guide, we explain what you need know about shifting your pub or restaurant business to takeaway and delivery model.

Finding and selling to customers

Five ways to add value to retain your customers

96% of customers say they would avoid a business because of bad customer service. Retaining customers is just as important as finding new ones, says Aileen Allkins

Finding and selling to customers

What does selling look like for SMEs in the ‘new normal’ of 2020?

To help SMEs cope with selling challenges, Expert Webinars have gathered panellists for a series of online events from 23-25 June 2020

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