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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Why small to medium-sized companies need promotional risk management

Small companies need to learn from the mistakes of larger businesses who don't pay attention to promotional risk management.

Marketing

Marketing

What content marketing needs to do to move on to the next level

When it comes to marketing, technological advances have had a liberating effect on small businesses.

Marketing

How small businesses can maximise their exhibition expenditure

For small businesses, ensuring that you have a strong brand at an exhibition is important, here, Marler Hayley guides us on how to set up the best exhibit.

Marketing

Thoughtful marketing that helps small B2B brands make a big impact

Jenny Hughes explains why a strong B2B brand means more than a logo, and explains some simple steps to take to determine your brand personality.

Marketing

Five mistakes affiliate marketers make with their new business

How quickly your affiliate business grows and how much you earn all depends on you, as Phil Coleman explains.

Marketing

What living in an on-demand society means for small business tech

Dean Withey discusses best practice tips for mobile messaging campaigns that small businesses need to follow.

Marketing

Six tips to small business success in SMS marketing

Matthew Winters explores how your small business can use SMS marketing to its advantage.

Marketing

Is print advertisement for small businesses dead?

With the surge in consumer demand for communication and advertising online, does this spell the death of print advertising?

Marketing

Six tips to small business success in SMS marketing

Matthew Winters explores how your small business can use SMS marketing to its advantage.

Marketing

Is print advertisement for small businesses dead?

With the surge in consumer demand for communication and advertising online, does this spell the death of print advertising?

Marketing

Tips for using images on social media to promote your small business

Social media can be an extremely powerful tool for small businesses to get access to their audience, here is how you can use images to boost exposure.

Marketing

Why data is the key ingredient to operations, loyalty and marketing

In this piece, Raj Sond reveals why data carries a transformative power for small businesses.

Marketing

7 inexpensive ways to promote your small business

Want to get your name in front of potential new clients on a budget? Looking for cost effective ways to publicise your business? Check out this list of ideas for offline and online business promotion that won't break the bank.

Marketing

Game-changing Instagram tips for small businesses

Here, Kay Brown presents six key steps for businesses looking to generate results from Instagram.

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