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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How digital marketing can grow an e-commerce business

Andrew Heppinstall explains several key areas of digital marketing, and shows how they can be used to build and maintain your customer base and grow your e-commerce company.

Marketing

Marketing

What running through four miles of porridge teaches you about launch marketing

Too many businesses and start-ups approach launch marketing in the same manner they view regular marketing. This is a mistake, argues Martin Flavin.

Marketing

An affordable adwords management company

Are you looking to improve your business visibility online? Do you want more targeted traffic to your site but don't have thousands to spend on a campaign?

Marketing

The importance of web analytics in digital marketing

Marketing

Top small business tips for modern day networking

Luke Nolan shares advice on how entrepreneurs and small business owners can make the most of non-traditional networking activities.

Marketing

Why small to medium-sized companies need promotional risk management

Small companies need to learn from the mistakes of larger businesses who don't pay attention to promotional risk management.

Marketing

What content marketing needs to do to move on to the next level

When it comes to marketing, technological advances have had a liberating effect on small businesses.

Marketing

How small businesses can maximise their exhibition expenditure

For small businesses, ensuring that you have a strong brand at an exhibition is important, here, Marler Hayley guides us on how to set up the best exhibit.

Marketing

What content marketing needs to do to move on to the next level

When it comes to marketing, technological advances have had a liberating effect on small businesses.

Marketing

How small businesses can maximise their exhibition expenditure

For small businesses, ensuring that you have a strong brand at an exhibition is important, here, Marler Hayley guides us on how to set up the best exhibit.

Marketing

Thoughtful marketing that helps small B2B brands make a big impact

Jenny Hughes explains why a strong B2B brand means more than a logo, and explains some simple steps to take to determine your brand personality.

Marketing

Five mistakes affiliate marketers make with their new business

How quickly your affiliate business grows and how much you earn all depends on you, as Phil Coleman explains.

Marketing

What living in an on-demand society means for small business tech

Dean Withey discusses best practice tips for mobile messaging campaigns that small businesses need to follow.

Marketing

Six tips to small business success in SMS marketing

Matthew Winters explores how your small business can use SMS marketing to its advantage.

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