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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Inauguration 2017; how marketing made Trump

Josie Scotchmer, marketing manager of Mailjet tells us why newly elected President Trump won his way to the top through marketing.

Marketing

Marketing

Marketing your business: Top tips to getting quick results

Marketing

Strategies for SEO link building

Here, we look at why it's so important for SEO aspirants and veterans alike to provide top tier solutions in terms of links.

Marketing

How to create an awesome logo for your brand

In this article we’ll tell you about different ways to create your own logo and give you advice on how to make yours evocative and appealing.

Marketing

Lessons learned from Snap’s reputation crisis

Here, Jennifer Janson looks at how the claims of a dismissed employee threatened the reputation of a camera company, and what small business owners can take away from the episode.

Marketing

Managing social media in 2017: Moving beyond the static

At present even brands with huge followings on social are failing to get the engagement they would have hoped for. Here's how to do it right.

Marketing

How to get more from your digital strategy

Ben Garry explains how you can make this year your most effective marketing year yet and how technological changes will affect your business in the months to come.

Marketing

The value of corporate awards for small businesses

Here, Richard Ellis looks at the importance of employee awards and companies celebrating the achievements of their staff and departmental teams.

Marketing

How to get more from your digital strategy

Ben Garry explains how you can make this year your most effective marketing year yet and how technological changes will affect your business in the months to come.

Marketing

The value of corporate awards for small businesses

Here, Richard Ellis looks at the importance of employee awards and companies celebrating the achievements of their staff and departmental teams.

Marketing

Current trends in marketing and how they can benefit your small business

Chelsey Abrahams explores the holy trinity of PR, social media and content marketing as key methods of bringing exposure to your business.

Marketing

What content should your small business be creating?

Here, Darren Clare looks at five types of content that, as a small business, you can easily create and distribute to help your marketing efforts.

Marketing

How to nail conference season as a small business

Here, Ofri Ben Porat provides some top tips to nail the conference calendar and grow your small business in 2017.

Marketing

Lessons learned from New Balance’s political crisis

In the latest in our monthly series looking at how to handle reputational crises, Jennifer Janson discusses what can be learned from American shoe manufacturer New Balance and its pro-Trump outburst.

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