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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How to get more from your digital strategy

Ben Garry explains how you can make this year your most effective marketing year yet and how technological changes will affect your business in the months to come.

Marketing

Marketing

The value of corporate awards for small businesses

Here, Richard Ellis looks at the importance of employee awards and companies celebrating the achievements of their staff and departmental teams.

Marketing

Current trends in marketing and how they can benefit your small business

Chelsey Abrahams explores the holy trinity of PR, social media and content marketing as key methods of bringing exposure to your business.

Marketing

What content should your small business be creating?

Here, Darren Clare looks at five types of content that, as a small business, you can easily create and distribute to help your marketing efforts.

Marketing

How to nail conference season as a small business

Here, Ofri Ben Porat provides some top tips to nail the conference calendar and grow your small business in 2017.

Marketing

Lessons learned from New Balance’s political crisis

In the latest in our monthly series looking at how to handle reputational crises, Jennifer Janson discusses what can be learned from American shoe manufacturer New Balance and its pro-Trump outburst.

Marketing

How to achieve first-rate marketing on a start-up budget

Sammy Blindell discusses the low-cost and no-cost marketing strategies that net the most significant results, in the least amount of time.

Marketing

How an underwear company discovered its market’s needs

In this piece, Dr. Mark Davey discusses how key research among friends and family influenced an about-turn for the positioning of his underwear company.

Marketing

How to achieve first-rate marketing on a start-up budget

Sammy Blindell discusses the low-cost and no-cost marketing strategies that net the most significant results, in the least amount of time.

Marketing

How an underwear company discovered its market’s needs

In this piece, Dr. Mark Davey discusses how key research among friends and family influenced an about-turn for the positioning of his underwear company.

Marketing

Small business tips for tracking your online reputation

Business owners can address the challenge of reputation management by employing brand monitoring tools. Here, Yana Yelina reviews some of them.

Marketing

Consumers buy products endorsed with user-generated images

People trust social media posts with user-generated images seven times more than traditional ads, a new study reveals.

Marketing

Six essential steps to getting your marketing strategy right

Here, David English explores the simple marketing tips to reaching more customers more effectively.

Marketing

Small businesses bemoan Facebook advertising system

SMEs express dissatisfaction with Facebook advertising, as many struggle to see their visibility turn into profit.

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