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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Five reasons why networking has never been more important

Here, in association with Clear Books, we present five reasons why you should promote yourself and your business in person as much as possible.

Marketing

Marketing

Social media for the small business: Start by listening

Here, Meera Sapra discusses how to create a personal voice on social media.

Marketing

The opportunities and risks of keyword advertising

Matt Sammon looks into the legality of acquiring competitors' brand names as AdWords and the impact of the practice on small businesses.

Marketing

How to optimise your online presence

Kath Dawson discusses how to implement a solid social media strategy and navigate creative digital content, SEO and digital PR to get maximum exposure for your business.

Marketing

Five tips on how SMEs can boost the performance of Google AdWords campaigns

Here, Elias Russezki gives five pointers on what works and what doesn't when it comes to AdWords campaigns.

Marketing

How to keep your business top of mind with customers

Chris Rowson discusses the marketing methods to employ to captivate your customer base.

Marketing

Three ways to create an army of advocates through clever marketing

Here, Gideon Lask discusses how to turn your customers into your very own brand advocates.

Marketing

Who owns our social media?

Here we look at the glut of social media sites and their relative standing online.

Marketing

Three ways to create an army of advocates through clever marketing

Here, Gideon Lask discusses how to turn your customers into your very own brand advocates.

Marketing

Who owns our social media?

Here we look at the glut of social media sites and their relative standing online.

Marketing

Customer acquisition vs retention: Which side works best?

Jay Karsandas of Mobiles.co.uk discusses how three key aspects of digital marketing can help acquire and retain customers.

Marketing

Playing to win: Building a famous brand

Here, Linzi Boyd, author of Brand Famous: How to get everyone talking about your business, looks at how to get your brand on the fast track to exposure.

Marketing

Protecting your company during a PR crisis

Tom Chapman looks at how to prepare for the moment when your business comes under negative scrutiny.

Marketing

Learning from the big boys’ social marketing mistakes

Gideon Lask discusses how the low proficiency of big retailers in social media can provide a lesson for smaller businesses.

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