Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Getting started and making money in affiliate marketing

Affiliate marketing has become $1.7bn industry in Britain alone. But what is it and how do you make money from it?

Marketing

Marketing

3 marketing strategies for your small business compared

3 marketing strategies most small businesses use compared – digital advertising, internet search and branded content. Which one is right for you?

Marketing

5 ways to market your small business during COVID-19

The coronavirus pandemic could be the window of opportunity for you to reinvent how you market your small business

Marketing

How NOT to tweet like President Trump if you want to keep your account

Creating waves on Twitter is not always a bad thing but you must be careful what you do post. Four do’s and don’ts of sharing controversial material on Twitter.

Marketing

Small business online marketing 101, all the latest tips

If you have a small business and you're ready to take it online, or you need some extra help to market your small business, read these digital marketing tips 101.

Marketing

Google gives £25m worth of free ad spend to British small businesses

Google awards free ad grants worth up to £800 each to UK small businesses that have advertised on the internet search giant in the past

Marketing

Should I reduce my marketing budget due to coronavirus?

5 reasons why you shouldn’t cut or reduce your marketing budget in response to the coronavirus outbreak

Marketing

Space is the place: why your brand needs to tap into the space craze

Outer space will be one of the hot marketing trends in 2020, according to James Wright of agency Red Havas. Even the smallest brands can take advantage of the space craze

Marketing

Should I reduce my marketing budget due to coronavirus?

5 reasons why you shouldn’t cut or reduce your marketing budget in response to the coronavirus outbreak

Marketing

Space is the place: why your brand needs to tap into the space craze

Outer space will be one of the hot marketing trends in 2020, according to James Wright of agency Red Havas. Even the smallest brands can take advantage of the space craze

Marketing

What makes an effective business flyer? – a Small Business guide

Nine out of 10 of us remember a business flyer through our letterbox. But designing an effective business flyer needs careful thought, says Simon Cooper

Marketing

4 small business digital marketing trends you need to know

Premium quality video, voice search, chatbots and offering customers a personal touch are all digital marketing trends to look out for.

Marketing

Seven SEO tips to keep your small business ahead of the game

Rob Marsden highlights the seven digital New Year’s resolutions that you simply cannot afford to abandon

Marketing

How to get 1,000 followers on your small business Instagram

Here are three things you need to do to quickly build Instagram followers, which can convert into sales down the line

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.