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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

PPC for e-commerce: a guide for beginners

Thomas Coppen discusses the ins and outs of pay-per-click (PPC) advertising for new business owners. Here's what you need to know.

Marketing

Marketing

Why an industry event calendar is important for your PR strategy

Here, Simran Ghata-Aura at JournoLink outlines three key business benefits of having an industry event calendar.

Marketing

Top things to consider when organising networking events

Here, we shares some advice on how you can run successful networking events as a small business.

Marketing

How to get press coverage for your business

Small and start-up businesses often feel that getting press coverage is out of their reach - but this is not the case. Here are some tips from SmallBusiness.co.uk and Debbie Leven, director at PR training company Profile Matters, for getting press coverage.

Marketing

How to perform well in local searches without spending any money

In this article, we provide simple tips for businesses owners on how to perform well in local searches and get vital exposure for your company.

Marketing

Effective marketing: the traditional alternatives that are still worth considering

Digital marketing dominates nowadays, but don't dismiss the traditional methods. Bryony Thomas of Watertight Marketing explains more.

Marketing

Financial service industries: make sure you get your marketing right

Marketing can be tricky in the financial service industries. Nandik Barbhaiya of FXTM shares five tips to help you succeed.

Marketing

Standing out from the competition: five tips to nail your online branding

When you're making decisions about online branding, it can be tempting to stay safe. Jake Arnos of Vistaprint explains why you shouldn't.

Marketing

Financial service industries: make sure you get your marketing right

Marketing can be tricky in the financial service industries. Nandik Barbhaiya of FXTM shares five tips to help you succeed.

Marketing

Standing out from the competition: five tips to nail your online branding

When you're making decisions about online branding, it can be tempting to stay safe. Jake Arnos of Vistaprint explains why you shouldn't.

Marketing

How to create a social media strategy as a business leader

Here, Alex Packham of ContentCal explains how you should plan your social media strategy as a business leader.

Marketing

How to use a chalkboard to boost your business brand

Remember the last time you saw a pavement chalkboard and it made you think or chuckle? Aaron Inglethorpe of Discount Displays explores the elements you need to create memorable chalkboard messages.

Marketing

Why you should use storytelling in your PR strategy

Storytelling can really help customers connect to your business. Simran Ghata-Aura at JournoLink explains how it's done.

Marketing

How to recover from bad online reviews

Online reviews heavily impact the decisions of consumers with 83% of respondents using reviews to help them pick the right hotel.

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