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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Low cost digital marketing strategies for businesses on a budget

Here are some digital marketing tips to ensure your small business is getting the right exposure at the right price.

Marketing

Marketing

How to market your app for loyalty

Customers can be fickle when it comes to regularly using apps. Here, Nick Hucker of Preoday shares some marketing tips to drive app loyalty.

Marketing

Facebook advertising for small businesses: a guide

In this piece, we look at the things you should know when it comes to Facebook advertising for small businesses.

Marketing

The effectiveness of guerrilla marketing for small businesses

Guerrilla marketing can be a cost-efficient way of getting exposure for your company. Here, we look at three companies that employed it successfully.

Marketing

How to successfully pitch your business idea

Here, we provide some tips on how to build a punchy investor presentation – and how to condense it into a 30-second elevator pitch.

Marketing

Top tips for advocate marketing

Is your business making the most of its employees and customers to spread brand awareness? We delve into the world of advocate marketing.

Marketing

PPC for e-commerce: a guide for beginners

Thomas Coppen discusses the ins and outs of pay-per-click (PPC) advertising for new business owners. Here's what you need to know.

Marketing

Why an industry event calendar is important for your PR strategy

Here, Simran Ghata-Aura at JournoLink outlines three key business benefits of having an industry event calendar.

Marketing

PPC for e-commerce: a guide for beginners

Thomas Coppen discusses the ins and outs of pay-per-click (PPC) advertising for new business owners. Here's what you need to know.

Marketing

Why an industry event calendar is important for your PR strategy

Here, Simran Ghata-Aura at JournoLink outlines three key business benefits of having an industry event calendar.

Marketing

Top things to consider when organising networking events

Here, we shares some advice on how you can run successful networking events as a small business.

Marketing

How to get press coverage for your business

Small and start-up businesses often feel that getting press coverage is out of their reach - but this is not the case. Here are some tips from SmallBusiness.co.uk and Debbie Leven, director at PR training company Profile Matters, for getting press coverage.

Marketing

How to perform well in local searches without spending any money

In this article, we provide simple tips for businesses owners on how to perform well in local searches and get vital exposure for your company.

Marketing

Effective marketing: the traditional alternatives that are still worth considering

Digital marketing dominates nowadays, but don't dismiss the traditional methods. Bryony Thomas of Watertight Marketing explains more.

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