Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Why digital advertising will never completely take over

Digital advertising is popular among businesses but it's still worth having a budget for traditional advertising, says Tim Fuller of Discount Displays.

Marketing

Five reasons social media is crucial for your PR strategy

Social media is a strong low-cost marketing approach for businesses today. So why not utilise it?

Marketing

Generation Z marketing: The rules for reaching digital natives

Here, we look at some basic rules that businesses should follow when interacting with today’s young people.

Marketing

GDPR: company campaigns that are ‘on brand’

Everybody's email inboxes are stuffed with all manner of messages about privacy policies and GDPR changes. Mark Overton of Softcat takes a look at some of the best examples of companies who have contacted their customers while staying 'on brand.'

Marketing

How to successfully launch a PR campaign

In order to thrive as a business, you must have a positive reputation in the media industry. Simran Ghata-Aura explains how to successfully launch a PR campaign.

Marketing

What small businesses can learn from the F1 rebrand

Studying the evolution of large, successful brands can be a good starting point for SMEs looking to launch or maximise their brand potential, says Sarah Turner.

Marketing

What to bring to a networking event

Here, we present a checklist of ideas for a networking event to maximise its effectiveness for your small business.

Marketing

Three items you should have made to promote your business

The following guide walks you through a few promotional items you may want to have made to advertise your business.

Marketing

What to bring to a networking event

Here, we present a checklist of ideas for a networking event to maximise its effectiveness for your small business.

Marketing

Three items you should have made to promote your business

The following guide walks you through a few promotional items you may want to have made to advertise your business.

Marketing

Finding the right method of marketing on a budget

Here's how marketing can be done by yourself for a fraction of what it would normally cost.

Marketing

Ready to Start a Marketing Campaign?

Marketing and advertising are exciting opportunities for a small business. This is your chance to widen your brand exposure, generate new interest, and hopefully, increase your revenue streams too. Unfortunately, marketing isn’t magic; you can’t throw money at your business and hope to make it grow.

Marketing

The three things that will make you successful in marketing

Here, Chandar Pattabhiram – chief marketing officer of Coupa, outlines his views on what makes a good marketer – qualities that he believes are very different now than they were ten years ago

Marketing