Home » Running a Business » Marketing » Page 9

Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How to create a social media strategy as a business leader

Here, Alex Packham of ContentCal explains how you should plan your social media strategy as a business leader.

Marketing

Marketing

How to use a chalkboard to boost your business brand

Remember the last time you saw a pavement chalkboard and it made you think or chuckle? Aaron Inglethorpe of Discount Displays explores the elements you need to create memorable chalkboard messages.

Marketing

Why you should use storytelling in your PR strategy

Storytelling can really help customers connect to your business. Simran Ghata-Aura at JournoLink explains how it's done.

Marketing

How to recover from bad online reviews

Online reviews heavily impact the decisions of consumers with 83% of respondents using reviews to help them pick the right hotel.

Marketing

The social media mistakes you need to avoid

Social media is a very powerful tool for your small business, but it can be easy to get wrong. Rick Jesse of Startup Stickers reveals the silly mistakes you should avoid.

Marketing

Why digital advertising will never completely take over

Digital advertising is popular among businesses but it's still worth having a budget for traditional advertising, says Tim Fuller of Discount Displays.

Marketing

Five reasons social media is crucial for your PR strategy

Social media is a strong low-cost marketing approach for businesses today. So why not utilise it?

Marketing

Generation Z marketing: The rules for reaching digital natives

Here, we look at some basic rules that businesses should follow when interacting with today’s young people.

Marketing

Five reasons social media is crucial for your PR strategy

Social media is a strong low-cost marketing approach for businesses today. So why not utilise it?

Marketing

Generation Z marketing: The rules for reaching digital natives

Here, we look at some basic rules that businesses should follow when interacting with today’s young people.

Marketing

GDPR: company campaigns that are ‘on brand’

Everybody's email inboxes are stuffed with all manner of messages about privacy policies and GDPR changes. Mark Overton of Softcat takes a look at some of the best examples of companies who have contacted their customers while staying 'on brand.'

Marketing

How to successfully launch a PR campaign

In order to thrive as a business, you must have a positive reputation in the media industry. Simran Ghata-Aura explains how to successfully launch a PR campaign.

Marketing

What small businesses can learn from the F1 rebrand

Studying the evolution of large, successful brands can be a good starting point for SMEs looking to launch or maximise their brand potential, says Sarah Turner.

Marketing

What to bring to a networking event

Here, we present a checklist of ideas for a networking event to maximise its effectiveness for your small business.

Recommended Content

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.