Home » Running a Business » Marketing » Page 9

Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Five reasons social media is crucial for your PR strategy

Social media is a strong low-cost marketing approach for businesses today. So why not utilise it?

Marketing

Marketing

Generation Z marketing: The rules for reaching digital natives

Here, we look at some basic rules that businesses should follow when interacting with today’s young people.

Marketing

GDPR: company campaigns that are ‘on brand’

Everybody's email inboxes are stuffed with all manner of messages about privacy policies and GDPR changes. Mark Overton of Softcat takes a look at some of the best examples of companies who have contacted their customers while staying 'on brand.'

Marketing

How to successfully launch a PR campaign

In order to thrive as a business, you must have a positive reputation in the media industry. Simran Ghata-Aura explains how to successfully launch a PR campaign.

Marketing

What small businesses can learn from the F1 rebrand

Studying the evolution of large, successful brands can be a good starting point for SMEs looking to launch or maximise their brand potential, says Sarah Turner.

Marketing

What to bring to a networking event

Here, we present a checklist of ideas for a networking event to maximise its effectiveness for your small business.

Marketing

Three items you should have made to promote your business

The following guide walks you through a few promotional items you may want to have made to advertise your business.

Marketing

Finding the right method of marketing on a budget

Here's how marketing can be done by yourself for a fraction of what it would normally cost.

Marketing

Three items you should have made to promote your business

The following guide walks you through a few promotional items you may want to have made to advertise your business.

Marketing

Finding the right method of marketing on a budget

Here's how marketing can be done by yourself for a fraction of what it would normally cost.

Marketing

Ready to Start a Marketing Campaign?

Marketing and advertising are exciting opportunities for a small business. This is your chance to widen your brand exposure, generate new interest, and hopefully, increase your revenue streams too. Unfortunately, marketing isn’t magic; you can’t throw money at your business and hope to make it grow.

Marketing

The three things that will make you successful in marketing

Here, Chandar Pattabhiram – chief marketing officer of Coupa, outlines his views on what makes a good marketer – qualities that he believes are very different now than they were ten years ago

Marketing

How a social media platform can enhance affiliate marketing

Here, we look at social media and affiliate marketing, and how the two can interact in the most effective way for your business.

Marketing

How influencer marketing is following in the footsteps of digital music

Here, Adam ‘Sven’ Williams, chief revenue officer of Takumi, explores the similarities that influencer marketing has with the digital music industry.

Recommended Content

Business Technology

Why you should upgrade your tech now rather than later

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Investing in a franchise

Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.

Partner content

16 ways to improve your business cash flow

Read here for 16 tried and tested tips and tricks to improve potential cash flow problems

Business management

How to create good cashflow habits

HSBC - Advertising feature