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Digital Marketing

Articles and guides on Digital Marketing technology trends and strategies for UK SMEs, encompassing social media marketing, email marketing, search engine optimisation (SEO), content marketing, pay-per-click (PPC) advertising, and more.

Marketing

The art of creating a successful newsletter

Newsletters are a great way to keep in touch with your customers, share news and convert subscribers into customers, says Jay Ripton

Marketing

5 tips to make your small business TikTok marketing a success

For those that are new to TikTok, Traktion shows you what you need to know to make your marketing attracts the right audience

Marketing

How to use Snapchat to sell your products to Gen Z

Snapchat is ubiquitous for those aged between 14 and 24 in the States. Yet many small businesses are timid about marketing to Gen Z. Brian Skewes shows you how

Marketing

5 ways to market your small business during COVID-19

The coronavirus pandemic could be the window of opportunity for you to reinvent how you market your small business

Business Ideas & Planning

5 best ideas to start a small business post coronavirus

With many facing redundancy as businesses emerge from lockdown and those on furlough lose their jobs, here are five low-cost ideas for starting your own business post Covid-19

Marketing

4 small business digital marketing trends you need to know

Premium quality video, voice search, chatbots and offering customers a personal touch are all digital marketing trends to look out for.

Marketing

How to get 1,000 followers on your small business Instagram

Here are three things you need to do to quickly build Instagram followers, which can convert into sales down the line

Marketing

On the first day of Christmas, my SEO said to me… festive search guide

12 days of digital Christmas: Rob Marsden offers a dozen tips on how to ace your SEO strategy and make sure you rank on top of Google this festive season

Marketing

Neil Patel reviews his journey to success: learn from his top 5 mistakes

Neil Patel is one of the most well-known digital marketers in the world, whose site earns over 3m visitors each month. His clients include Amazon, Google, Salesforce and eBay. However, his path to success has not always been straightforward. Here you can learn from his 5 biggest mistakes

Marketing

Five effective digital marketing tips for a small business

The digital world is a crowded place. Marketers are clamouring to have their voice heard. On top of this, the concentration span of customers is diminishing. How, as a start-up, can you get your voice heard? Here are some digital marketing tips.

Marketing

6 hacks to improve your small business digital marketing

BBC Apprentice winner Mark Wright offers small businesses six ways to get results from their digital marketing.

Marketing

How to reach your target audience and boost lead conversion

Simon Joyce, director of Anchor Vans, explains ways to engage with your target audience and get the results you want.

Recommended Content

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Business Technology

Friendly guide – top tips for small businesses switching to VoIP

With the landline shutdown coming fast, there’s never been a better time to switch to VoIP. Don’t let your small business be left behind!

Export & Import

Avoid delays with exports and imports

Many factors can affect products’ journeys from A to B. Here are some tips for best practice for successful shipping in the modern world