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The Social Media small business archive. This section features expert advice and guidance on strategies UK small business owners can use to grow and sustain a successful presence on social media platforms.

News

Social media bragging spilling out into workplace communications

Social media has been blamed for the growing trend of office workers using out of office emails to brag about their summer holidays.

Marketing

Five tips to get your business started with social media advertising

Ben Harrington of BlueSocial looks at the rise in brands turning to platforms like Facebook, Instagram and Twitter to reach the right audience and outlines why and how you should be advertising your business on social media.

Employing & managing staff

Top tips to perfect your social media CV

Forget the traditional CV, social media has become a second CV with 60 per cent of employers now checking out potential candidates online.

Marketing

Twitter marketing in less than 15 minutes a day

Here, Charles Dearing from Patient Sites, explains how you can squeeze your Twitter marketing into 15 minutes a day.

News

CEOs paid up to £27,500 a year to browse social media at work

Half of British workers touch their smartphone up to 18 times an hour whilst at work, as new study finds CEOs can't put the phone down.

Marketing

Growing your social media presence as a business owner

Social media is becoming an important instrument not only for brands and corporations, but also for professionals and business owners.

Work life balance

Workers spend less time on social media to restore work-life balance

Workers spend less time on social media in a bid to restore work-life balance, as the majority rarely use technology for personal matters.

Business Technology

Livestreaming: How to do it right

Here, we take a look at how small businesses can take advantage of new technology and use livestreaming to engage their audience.

Marketing

Tips for using images on social media to promote your small business

Social media can be an extremely powerful tool for small businesses to get access to their audience, here is how you can use images to boost exposure.

News

Consumers predict short-term success for big brands LinkedIn and Snapchat

Research from Mailjet suggests brands must think twice before jumping on the latest tech innovations to enhance brand communication.

Finding and selling to customers

Supporting customers through social media

Here, Ricky Jennings discusses the power of online customer engagement for small businesses this year.

Marketing

Why small businesses shouldn’t be afraid of the dark social

Aalia Walker discusses what 'dark social' is, why company owners should care, and how they can use it to the advantage of their business.

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Business Technology

Why you should upgrade your tech now rather than later

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Investing in a franchise

Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.