Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

The essential guide to customer churn: what is it and how do I reduce it?

We explore the causes of customer churn and speak to three entrepreneurs about their experiences of losing customers and how they dealt with it.

Finding and selling to customers

Finding and selling to customers

How can small businesses truly reach Generation Z?

Here, Doone Roisin of Sweet P Social and Female Startup Club explains what small businesses need to do to engage Generation Z.

Finding and selling to customers

How to turn your customers into a community

How do you successfully build a customer community that feels organic and genuinely valuable rather than forced? Read on for some top tips.

Finding and selling to customers

Why focusing on your company’s average transaction value is key

In this article, we look at one of the key factors that affects both sales and profits in a small business: average transaction value.

Finding and selling to customers

Three tests to measure the strength of your USP

Getting your USP right is critical to business success. In this piece, we look at three tests businesses can use to trial and develop their USP.

Finding and selling to customers

How to get your pricing right as a modern small business

John Coulston discusses the challenges today's businesses face when setting prices and the factors to consider to get it right.

Finding and selling to customers

Six tactics to get more clients for your start-up social media agency

Gavin Hammar discusses the six most effective tactics he has adopted at his social media agency to gain clients early on.

Finding and selling to customers

Top tips for improving your customer service

David Haxton gives some advice on getting to know your clientele and serving them better.

Finding and selling to customers

Six tactics to get more clients for your start-up social media agency

Gavin Hammar discusses the six most effective tactics he has adopted at his social media agency to gain clients early on.

Finding and selling to customers

Top tips for improving your customer service

David Haxton gives some advice on getting to know your clientele and serving them better.

Finding and selling to customers

How to run a small shop successfully: Three shop owners give their thoughts

In this piece, three shop owners reveal how they boosted their business fortunes, from introducing a more focused product range to striving for the best customer service.

Finding and selling to customers

Third party platforms: is it worth selling through the likes of eBay and Amazon?

Third party selling platforms may seem tempting to boost your small business sales, but make sure you know all of the pros and cons before you get started.

Finding and selling to customers

Building a good rapport with your customers to gain long-term business relationships

According to the Market Research Society, building rapport is essential for effective customer communication – here’s how do it.

Finding and selling to customers

High Street Manifesto 2018: A rallying cry for small retailers

Here, we look at the latest manifesto from our partners at SaveTheHighStreet.org, who are leading the charge to bring fresh opportunities to small retailers up and down the UK. 

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings