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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Three top tips for creating an amazing promotional banner

Here are three top tips from sector experts for creating the best PVC banners for your business.

Marketing

Marketing

Two thirds of businesses confess to copycat marketing

More than two thirds of businesses confess to 'copycat' marketing, pinching marketing techniques of competitors in the hopes of achieving similar results.

Employing & managing staff

How businesses can keep employee data as private as possible

Michelle Mellor, managing director at Personnel Checks, gives her advice on how companies should handle confidential information.

Marketing

Three platforms to use for online marketing on a budget

Ben Caine, founder of The Copywriting King, reveals the three key tools he uses to run his online marketing campaigns on a budget.

Marketing

How to make a content strategy that fits your small business budget

Here, Claire Wilson, content strategy director at Stratton Craig, explains the best content strategy for small businesses on a budget.

Marketing

How small businesses can save money on advertising campaigns

Small businesses face financial challenges with day-to-day operations. There is no doubt that some of these businesses will end up failing, because they cannot afford to establish their brand.

Marketing

Five benefits of printed cartons for packaging

Printed packaging is an effective way to communicate the appearance, quality and other qualities of a product. Sometimes, print design also helps establish the personality of the product and the brand.

Marketing

Lessons learned from Card Factory’s reputational crisis

Card Factory came under fire last month for perceived insensitivity towards diversity of sexuality. Here, Jennifer Janson, chairman of Six Degrees, discusses what businesses can learn from the episode.

Marketing

Five benefits of printed cartons for packaging

Printed packaging is an effective way to communicate the appearance, quality and other qualities of a product. Sometimes, print design also helps establish the personality of the product and the brand.

Marketing

Lessons learned from Card Factory’s reputational crisis

Card Factory came under fire last month for perceived insensitivity towards diversity of sexuality. Here, Jennifer Janson, chairman of Six Degrees, discusses what businesses can learn from the episode.

Marketing

Five tips to get your business started with social media advertising

Ben Harrington of BlueSocial looks at the rise in brands turning to platforms like Facebook, Instagram and Twitter to reach the right audience and outlines why and how you should be advertising your business on social media.

Marketing

Three strategic wins gained by working with mail experts

Here, Mark Calladine, sales director of CMS Network, explains three benefits for businesses to work with mail experts.

Marketing

Lessons for small business marketers from epic campaign fails

Here, Claire Wilson, content strategy director at Stratton Craig, teaches us the lessons we can learn from bad marketers.

Marketing

Why your marketing needs an Avatar

Here, Shweta Jhajharia of The London Coaching Group, discusses why small businesses need to create an avatar for their marketing.

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