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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

All you ever wanted to know about banners

What did Moses of old, Japanese Samurai Soldiers, Roman Nobility and Trades Union Members have in common?

Marketing

Marketing

GDPR inertia; three quarters of marketers fail consent test with a year to go

A test conducted by Mailjet has uncovered a significant lack of practical insight into the requirements of GDPR and its consequences for their business.

Marketing

The benefits of utilising video advertisements for your small business

All business owners will need to go out there and conquer their respective markets. In order to achieve this goal, you’ll need to implement an effective advertising scheme.

Marketing

Navigating personalisation – how far is too far?

Marketers have the tools to be more personalised than ever in their marketing and comms. It’s getting the level of personalisation right that’s the next challenge.

Marketing

How to spot a real SEO expert for your small business

How can you tell a real SEO expert from a snake oil salesman? Here are some searching questions that may help.

Marketing

Why businesses must take marketing seriously from the outset

It is crucial to take marketing seriously right from the outset of your small business, as Carol Graham argues in this piece.

Marketing

The digital building blocks of every small business

Here, Mou Mukherjee, head of marketing at .Cloud, talks us through the digital building blocks you can use to build the perfect website.

Marketing

Growing a digital marketing agency

Ben Norman discusses some of the keys to success for his digital marketing agency.

Marketing

The digital building blocks of every small business

Here, Mou Mukherjee, head of marketing at .Cloud, talks us through the digital building blocks you can use to build the perfect website.

Marketing

Growing a digital marketing agency

Ben Norman discusses some of the keys to success for his digital marketing agency.

Marketing

How digital marketing can grow an e-commerce business

Andrew Heppinstall explains several key areas of digital marketing, and shows how they can be used to build and maintain your customer base and grow your e-commerce company.

Marketing

What running through four miles of porridge teaches you about launch marketing

Too many businesses and start-ups approach launch marketing in the same manner they view regular marketing. This is a mistake, argues Martin Flavin.

Marketing

An affordable adwords management company

Are you looking to improve your business visibility online? Do you want more targeted traffic to your site but don't have thousands to spend on a campaign?

Marketing

The importance of web analytics in digital marketing

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