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Brands & Branding

Our archive of articles on branding topics for SMEs. Includes expert advice and guides to help small businesses establish and protect their brand presence in the marketplace, plus tips on creating a successful brand strategy, building a visual identity and using marketing to convey your company’s story to customers and clients.

Marketing

Building a personal brand as a freelancer

Launching as a freelancer and have no idea what to do to build your personal brand? We show you how to be the face of your company

Finding and selling to customers

Community commerce: building stronger connections and driving sales

In this article, Irina Tatarinova, brand director at Flowwow, explores how to create and sustain a successful brand community and why it matters in today’s market

Series

Lo Bros – the living drinks brand

Series

Zest – fresh, bold, creative and fun

Masterclass Series

How to build your business

Andrew Walsh, founder of AW Repair Group, explains why you need to invest in your branding – even if you're a small business

Marketing

Space is the place: why your brand needs to tap into the space craze

Outer space will be one of the hot marketing trends in 2020, according to James Wright of agency Red Havas. Even the smallest brands can take advantage of the space craze

Podcasts

I pay a videographer to track my every move – podcast

Anna Jordan talks to Peter Watson, managing director of Distract, about his rather unconventional method of building his company brand.

Marketing

The Key Elements of an Influencer Marketing Strategy

You may not have noticed, but we’re actually seeing fewer ads than we used to. That’s thanks to a combination of ad blockers, DVRs, and paid streaming. For consumers, the loss of ads often feels like a win. For marketers, though, it limits opportunities to expose the public to new messaging. Companies are having to search for different strategies, and many are finding success with influencer marketing.

Marketing

How to use your personal brand to boost your business

The way that businesses interact with customers has changed, with more focus on the people behind the brand. BusinessofBrand's Linzi Boyd explains how your company can adapt.

Marketing

Standing out from the competition: five tips to nail your online branding

When you're making decisions about online branding, it can be tempting to stay safe. Jake Arnos of Vistaprint explains why you shouldn't.

Marketing

How to use a chalkboard to boost your business brand

Remember the last time you saw a pavement chalkboard and it made you think or chuckle? Aaron Inglethorpe of Discount Displays explores the elements you need to create memorable chalkboard messages.

Marketing

The social media mistakes you need to avoid

Social media is a very powerful tool for your small business, but it can be easy to get wrong. Rick Jesse of Startup Stickers reveals the silly mistakes you should avoid.

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Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade