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Brands & Branding

Our archive of articles on branding topics for SMEs. Includes expert advice and guides to help small businesses establish and protect their brand presence in the marketplace, plus tips on creating a successful brand strategy, building a visual identity and using marketing to convey your company’s story to customers and clients.

Marketing

GDPR: company campaigns that are ‘on brand’

Everybody's email inboxes are stuffed with all manner of messages about privacy policies and GDPR changes. Mark Overton of Softcat takes a look at some of the best examples of companies who have contacted their customers while staying 'on brand.'

Marketing

What small businesses can learn from the F1 rebrand

Studying the evolution of large, successful brands can be a good starting point for SMEs looking to launch or maximise their brand potential, says Sarah Turner.

Marketing

How influencer marketing is following in the footsteps of digital music

Here, Adam ‘Sven’ Williams, chief revenue officer of Takumi, explores the similarities that influencer marketing has with the digital music industry.

Marketing

The pros and cons of rebranding your business

Stuart, the founder of UP Clothing has recently teamed up with Boxing Scotland for the upcoming commonwealth games after rebranding his clothing line. Here, he talks of the pros and cons of rebranding.

News

Do your employees trust your brand values?

Reward Gateway has today announced new research on recognition, communication and trust in the workplace, which reveals a disconnect between employee and employer brand values.

Advice

What small businesses can learn from Patek Philippe

Here, we look at how businesses can learn a lot from Patek Philippe.

Marketing

The John Lewis Effect and what small businesses can learn from it

In this piece, Evelyn Timson, managing director of Aspect, explores how John Lewis started a national TV advertising event and what small businesses can learn from such adroit brand marketing.

Business management

How to create a strong personality for your new business

Here, Keren Lerner, CEO of Top Left Design, looks at the early stages of brand conception, mission statement, target audience and how to utilise the different platforms to create an authentic experience for followers to engage with.

Marketing

The importance of brand identity

Here, Natalie Lovett, managing director of The Whitewed directory, explains why brand identity is so important for SMEs.

Advice

The importance of trust and integrity for your brand

Delivering a quality product or service will form the foundations of your success, but your business needs real values to guarantee it, as we discuss in this piece.

News

Why consumers are fed up with irrelevant brand communications

Almost two-thirds of consumers say they are sent too many irrelevant communications from brands, according to new research.

Marketing

How a rebrand can boost business growth

Neil Everatt, CEO of Selenity, discusses how his company approached a rebrand and the lessons small business owners should learn from his experience.

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