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Digital Marketing

Articles and guides on Digital Marketing technology trends and strategies for UK SMEs, encompassing social media marketing, email marketing, search engine optimisation (SEO), content marketing, pay-per-click (PPC) advertising, and more.

Marketing

How small businesses should structure a video marketing campaign

A video component in a marketing campaign must be strategic and targeted to succeed, says Mungo Park, co-founder of Blueprint.tv.

Marketing

Living with Google: What you can and can’t get removed from search

Business owners need to get to know Google and understand it better, says Simon Wadsworth, managing partner at Igniyte.

Marketing

The benefits of a small digital agency

Here, we present the three key benefits of hiring a small digital agency for your business.

Marketing

Which digital content strategy is best for your small business?

Here, Claire Wilson, content strategy director at Stratton Craig, explains which digital content strategy is best for your small business.

News

Nearly a quarter of digital marketers don’t track marketing spend

Greenlight report reveals many in the marketing industry aren’t sure they are spending their marketing budgets effectively – be it the audience or channel, there is much uncertainty.

Marketing

The future of digital marketing; to Snap, or not to Snap?

Here, Josie Scotchmer, marketing manager, Mailjet, tells us what the future of digital marketing will look like for small businesses.

Marketing

The digital building blocks of every small business

Here, Mou Mukherjee, head of marketing at .Cloud, talks us through the digital building blocks you can use to build the perfect website.

Marketing

Growing a digital marketing agency

Ben Norman discusses some of the keys to success for his digital marketing agency.

Marketing

How digital marketing can grow an e-commerce business

Andrew Heppinstall explains several key areas of digital marketing, and shows how they can be used to build and maintain your customer base and grow your e-commerce company.

Marketing

The importance of web analytics in digital marketing

Getting Online

How to turn your website into a lead generation machine

Otto Peura presents five powerful tactics you should use to turn your website into a B2B lead generation machine.

Marketing

Google Analytics: What you need to know about online measurement

Chris Norton assesses why Google Analytics is an essential tool for measuring brand awareness and online conversions.

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Business Technology

Why you should upgrade your tech now rather than later

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

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Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.