Advice and Ideas for UK Small Businesses and SMEs
This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.
Marketing and advertising are exciting opportunities for a small business. This is your chance to widen your brand exposure, generate new interest, and hopefully, increase your revenue streams too. Unfortunately, marketing isn’t magic; you can’t throw money at your business and hope to make it grow.
Marketing
Marketing
Here, Chandar Pattabhiram – chief marketing officer of Coupa, outlines his views on what makes a good marketer – qualities that he believes are very different now than they were ten years ago
Marketing
Here, we look at social media and affiliate marketing, and how the two can interact in the most effective way for your business.
Marketing
Here, Adam ‘Sven’ Williams, chief revenue officer of Takumi, explores the similarities that influencer marketing has with the digital music industry.
Marketing
The ‘fourth industrial revolution’ - begun with the arrival of digital infrastructure in the late 90s and now led by cutting edge tech in the form of IoT, AI and machine learning - means almost all organisations are now big data organisations.
Marketing
If your business is struggling to get into the minds of your customer, then your marketing might not be up to scratch. Here, we go through five tools to improve your marketing.
Marketing
Lynn Morrison, Marketing Director at Opus Energy, discusses some best website marketing practices that should be considered by any ambitious small business.
Marketing
Stuart, the founder of UP Clothing has recently teamed up with Boxing Scotland for the upcoming commonwealth games after rebranding his clothing line. Here, he talks of the pros and cons of rebranding.
Marketing
Lynn Morrison, Marketing Director at Opus Energy, discusses some best website marketing practices that should be considered by any ambitious small business.
Marketing
Stuart, the founder of UP Clothing has recently teamed up with Boxing Scotland for the upcoming commonwealth games after rebranding his clothing line. Here, he talks of the pros and cons of rebranding.
Marketing
Out-of-home advertising supplier Clear Channel Direct have a few tips for you to keep in mind when considering outdoor advertising for your business.
Marketing
Many people are usually surprised about the responsibility that comes along with being a small business owner. From buying drug test kits for testing prospective employees to getting the right marketing strategy, owning a business is a labor intensive process.
Marketing
Greg Lennox, owner and managing director of RAL Display, offers four main considerations for businesses who are looking to exhibit and promote their products or services overseas.
Marketing
In this piece, Jess Hawkes of Impression looks at how small businesses can make the most out of the digital marketing channels available.
Partner content
Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade
Partner content
As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?
Business Technology
Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.