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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Advantages and disadvantages of direct marketing for small businesses

In this guide, we explain what direct marketing is plus the advantages and disadvantages of direct marketing for your small business

Marketing

Marketing

Making the most of marketing on a shoestring budget

BBC Apprentice winner Mark Wright explains how you can really stretch your shoestring marketing budget and grow your business.

Marketing

Reactivate your email list and re-engage subscribers

Inactive subscribers can be a drag on your email list. But a re-engagement campaign can get them involved and provide useful intel for your business

Marketing

Social media trends to watch out for in 2022

Social audio, buying through social channels and paying if you want to get your posts seen are just three social media trends for 2022, says Mark Wright

Marketing

Spending your seed capital on marketing? You need a plan

Matthew Cushen, co-founder at Worth Capital, advises on the best way to approach your start-up marketing plan.

Marketing

Making the most of your small business marketing budget

Big companies spend 20% of their turnover on marketing. How much should your SME be spending? Small business expert Nigel Temple explains how to make the most of your marketing budget

Marketing

How to film a YouTube video

Putting together content for your YouTube channel is a real creative challenge. We'll run you through the details of how to film your video

Marketing

How to get started with brand partnerships on YouTube

Once you're YouTube channel is more established, you might want to think about brand partnerships. Here's what you need to know

Marketing

How to film a YouTube video

Putting together content for your YouTube channel is a real creative challenge. We'll run you through the details of how to film your video

Marketing

How to get started with brand partnerships on YouTube

Once you're YouTube channel is more established, you might want to think about brand partnerships. Here's what you need to know

Marketing

How to create a YouTube channel for your small business

Before you jump in and start creating content for your channel, you need to create a YouTube account for your small business. Here's how

Marketing

How I grew my YouTube channel to over 68,000 subscribers

Sid Partridge, self-employed owner of Partridge Exterior Cleaning, tells Small Business how he grew the firm's YouTube channel

Marketing

A guide to marketing your small business on YouTube

Here, we look at how best to market your business on YouTube to maximise visibility for your company

Marketing

Is TikTok better than Facebook for small business ads?

Because it’s a new platform, ads on TikTok are better value and require less creative input than Facebook ads

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What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade