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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

The essential guide to small business marketing

In this guide, we look at how small business marketing can be made easy for new company owners.

Marketing

Marketing

Is TikTok better than Facebook for small business ads?

Because it’s a new platform, ads on TikTok are better value and require less creative input than Facebook ads

Marketing

The art of creating a successful newsletter

Newsletters are a great way to keep in touch with your customers, share news and convert subscribers into customers, says Jay Ripton

Marketing

Why email marketing is still crucial in 2021

Jay Ripton explains why, even though social media has exploded over the past decade, email marketing is still worth your time and money

Marketing

Clubhouse app – what is it and how can I use it for small business marketing?

Clubhouse is a new social media app, but what opportunities does it have for small businesses? Jim Meadows tell us more

Marketing

How to grow your business with zero advertising budget

You don’t need an advertising budget to drive sales. What you need is an authentic message and customers who support your vision

Marketing

5 tips to make your small business TikTok marketing a success

For those that are new to TikTok, Traktion shows you what you need to know to make your marketing attracts the right audience

Marketing

How to use Snapchat to sell your products to Gen Z

Snapchat is ubiquitous for those aged between 14 and 24 in the States. Yet many small businesses are timid about marketing to Gen Z. Brian Skewes shows you how

Marketing

5 tips to make your small business TikTok marketing a success

For those that are new to TikTok, Traktion shows you what you need to know to make your marketing attracts the right audience

Marketing

How to use Snapchat to sell your products to Gen Z

Snapchat is ubiquitous for those aged between 14 and 24 in the States. Yet many small businesses are timid about marketing to Gen Z. Brian Skewes shows you how

Marketing

Getting started and making money in affiliate marketing

Affiliate marketing has become $1.7bn industry in Britain alone. But what is it and how do you make money from it?

Marketing

3 marketing strategies for your small business compared

3 marketing strategies most small businesses use compared – digital advertising, internet search and branded content. Which one is right for you?

Marketing

5 ways to market your small business during COVID-19

The coronavirus pandemic could be the window of opportunity for you to reinvent how you market your small business

Marketing

How NOT to tweet like President Trump if you want to keep your account

Creating waves on Twitter is not always a bad thing but you must be careful what you do post. Four do’s and don’ts of sharing controversial material on Twitter.

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