Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How to use live streaming tools to supercharge your digital marketing

Live social streaming is fast becoming one of the most effective digital marketing tools. Automating your live social feeds can turbocharge engagement

Marketing

Marketing

Five key events for your PR strategy in April

Journolink's Simran Ghata-Aura outlines what you should be including in your PR strategy during the month of April.

Marketing

Seven ways to get email addresses of your potential customers

If you're like most small-business owners, you need a generous supply of potential customer names and email addresses to effectively market your offerings online.

Marketing

Subcon launches awards with a prize worth £10,000 for start-ups

Subcon has announced its inaugural Launchpad awards for manufacturing and engineering-based start-ups, with a prize worth £10,000.

Marketing

Three ways to prepare your PR strategy for Brexit

Simran Ghata-Aura from Journolink explains what you need to prepare in your PR strategy for Brexit.

Marketing

Five simple tips to merge your offline and online marketing strategies

It needn't be a competition between your business' online and offline marketing strategy – merging both can produce the best result.

Marketing

Starting a small business podcast

We run you through the essentials of how to start a small business podcast, talking to three entrepreneurs about what they've learned.

Marketing

Five tips for your PR strategy in December

Here, Simran Ghata-Aura of Journolink shares five tips to help you plan your PR strategy in December.

Marketing

Starting a small business podcast

We run you through the essentials of how to start a small business podcast, talking to three entrepreneurs about what they've learned.

Marketing

Five tips for your PR strategy in December

Here, Simran Ghata-Aura of Journolink shares five tips to help you plan your PR strategy in December.

Marketing

How to use your personal brand to boost your business

The way that businesses interact with customers has changed, with more focus on the people behind the brand. BusinessofBrand's Linzi Boyd explains how your company can adapt.

Marketing

PR and communications: how David can take on Goliath with the right message

Here are a few simple tips to consider for when you are planning your first, or next PR campaign.

Marketing

Four reasons why networking is important for your PR

Here, Journolink's Simran Ghata-Aura outlines why networking is good for your PR.

Marketing

Business Blog content: how to ensure users keep returning

Here, we look at four ways to make your business blog content more interesting and ensure users keep returning to your website.

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.