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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How to make a small business PR plan

Here, Sarah Lee, Founder of PingGo, highlights the benefits of compiling a solid PR plan for your small business.

Marketing

Marketing

How to reach your target audience and boost lead conversion

Simon Joyce, director of Anchor Vans, explains ways to engage with your target audience and get the results you want.

Marketing

The Key Elements of an Influencer Marketing Strategy

You may not have noticed, but we’re actually seeing fewer ads than we used to. That’s thanks to a combination of ad blockers, DVRs, and paid streaming. For consumers, the loss of ads often feels like a win. For marketers, though, it limits opportunities to expose the public to new messaging. Companies are having to search for different strategies, and many are finding success with influencer marketing.

Marketing

How to use live streaming tools to supercharge your digital marketing

Live social streaming is fast becoming one of the most effective digital marketing tools. Automating your live social feeds can turbocharge engagement

Marketing

Five key events for your PR strategy in April

Journolink's Simran Ghata-Aura outlines what you should be including in your PR strategy during the month of April.

Marketing

Seven ways to get email addresses of your potential customers

If you're like most small-business owners, you need a generous supply of potential customer names and email addresses to effectively market your offerings online.

Marketing

Subcon launches awards with a prize worth £10,000 for start-ups

Subcon has announced its inaugural Launchpad awards for manufacturing and engineering-based start-ups, with a prize worth £10,000.

Marketing

Three ways to prepare your PR strategy for Brexit

Simran Ghata-Aura from Journolink explains what you need to prepare in your PR strategy for Brexit.

Marketing

Subcon launches awards with a prize worth £10,000 for start-ups

Subcon has announced its inaugural Launchpad awards for manufacturing and engineering-based start-ups, with a prize worth £10,000.

Marketing

Three ways to prepare your PR strategy for Brexit

Simran Ghata-Aura from Journolink explains what you need to prepare in your PR strategy for Brexit.

Marketing

Five simple tips to merge your offline and online marketing strategies

It needn't be a competition between your business' online and offline marketing strategy – merging both can produce the best result.

Marketing

Starting a small business podcast

We run you through the essentials of how to start a small business podcast, talking to three entrepreneurs about what they've learned.

Marketing

Five tips for your PR strategy in December

Here, Simran Ghata-Aura of Journolink shares five tips to help you plan your PR strategy in December.

Marketing

How to use your personal brand to boost your business

The way that businesses interact with customers has changed, with more focus on the people behind the brand. BusinessofBrand's Linzi Boyd explains how your company can adapt.

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