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The Social Media small business archive. This section features expert advice and guidance on strategies UK small business owners can use to grow and sustain a successful presence on social media platforms.

Business Technology

Three ways to make the most of social media within your PR strategy

Here, Simran Ghata-Aura of JournoLink explains why good use of social media is essential for your PR strategy.

Finding and selling to customers

Six tactics to get more clients for your start-up social media agency

Gavin Hammar discusses the six most effective tactics he has adopted at his social media agency to gain clients early on.

Marketing

How to create a social media strategy as a business leader

Here, Alex Packham of ContentCal explains how you should plan your social media strategy as a business leader.

Marketing

The social media mistakes you need to avoid

Social media is a very powerful tool for your small business, but it can be easy to get wrong. Rick Jesse of Startup Stickers reveals the silly mistakes you should avoid.

Marketing

Five reasons social media is crucial for your PR strategy

Social media is a strong low-cost marketing approach for businesses today. So why not utilise it?

Marketing

How to successfully launch a PR campaign

In order to thrive as a business, you must have a positive reputation in the media industry. Simran Ghata-Aura explains how to successfully launch a PR campaign.

Employing & managing staff

Workers are only productive for up to two hours a day

Workers say that they're only productive for up to two hours a day. Here's what's affecting staff productivity.

Marketing

How a social media platform can enhance affiliate marketing

Here, we look at social media and affiliate marketing, and how the two can interact in the most effective way for your business.

Marketing

Save your online reputation with professional LinkedIn profile writing

When creating their profiles, some users might need some extra help. We'll show you why you should get a professional writer so that your profile is ahead of the competition.

Marketing

Why social media should be your business’ top priority in 2018

Only half of small businesses use social media as part of their marketing strategy, according to new research. We take a look at how SMEs can use the power of social media.

Employing & managing staff

Are inappropriate social media posts a case for dismissal?

Ethan Peters, employment solicitor at LHS Solicitors, discusses the steps employers can take if employees post damaging social media content.

News

Quarter of job candidates ‘stalk’ their interviewer’s social media

Half of all job candidates use social media for interview prep, including stalking their interviews social media profiles, research finds.

Recommended Content

Business Technology

Why you should upgrade your tech now rather than later

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Investing in a franchise

Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.

Partner content

16 ways to improve your business cash flow

Read here for 16 tried and tested tips and tricks to improve potential cash flow problems

Business management

How to create good cashflow habits

HSBC - Advertising feature