Advice and Ideas for UK Small Businesses and SMEs
This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.
In this article Lois Freail, Head of Social Media and Content at Ecrubox Digital, argues that 'Vanity Metrics' such as followers, page views and likes, are not a good way to measure the impact of your social media efforts. Instead, you should focus on engagement and conversions.
Marketing
Marketing
Take on these nine tips to maximise the readership, revenue and visibility of your small business blog posts.
Marketing
BBC Apprentice winner Mark Wright offers small businesses six ways to get results from their digital marketing.
Marketing
Blogs make up part of a new era of Internet growth and if done well can be essential to any marketing or PR strategy. Read this guide to business blogging and its benefits from SmallBusiness.co.uk and Hayden Allen-Vercoe from Orbital Media.
Marketing
Simran Ghata-Aura, media relations officer at Journolink, reveals eight ways to generate PR for your business.
Marketing
Here, Sarah Lee, Founder of PingGo, highlights the benefits of compiling a solid PR plan for your small business.
Marketing
Simon Joyce, director of Anchor Vans, explains ways to engage with your target audience and get the results you want.
Marketing
You may not have noticed, but we’re actually seeing fewer ads than we used to. That’s thanks to a combination of ad blockers, DVRs, and paid streaming. For consumers, the loss of ads often feels like a win. For marketers, though, it limits opportunities to expose the public to new messaging. Companies are having to search for different strategies, and many are finding success with influencer marketing.
Marketing
Simon Joyce, director of Anchor Vans, explains ways to engage with your target audience and get the results you want.
Marketing
You may not have noticed, but we’re actually seeing fewer ads than we used to. That’s thanks to a combination of ad blockers, DVRs, and paid streaming. For consumers, the loss of ads often feels like a win. For marketers, though, it limits opportunities to expose the public to new messaging. Companies are having to search for different strategies, and many are finding success with influencer marketing.
Marketing
Live social streaming is fast becoming one of the most effective digital marketing tools. Automating your live social feeds can turbocharge engagement
Marketing
Journolink's Simran Ghata-Aura outlines what you should be including in your PR strategy during the month of April.
Marketing
If you're like most small-business owners, you need a generous supply of potential customer names and email addresses to effectively market your offerings online.
Marketing
Subcon has announced its inaugural Launchpad awards for manufacturing and engineering-based start-ups, with a prize worth £10,000.
Business Technology
To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis
Investing in a franchise
Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.
Partner content
Read here for 16 tried and tested tips and tricks to improve potential cash flow problems